Some really interesting data from a survey by Ipsos OTX for Askmen.com. The survey found that overall Facebook is second amongst all men as their preferred way to keep in touch with their friends.
And it is not just young men that prefer Facebook as the chart below shows. Men over 29 prefer Facebook.
Facebook usage was high among respondents, nearly 70% of whom said they logged on to the site regularly.
While The Media Audit found in July that some 55% of the US Facebook audience was female, that still leaves a large share of men to target on the site—and 70% of male internet users is no small audience. Read more... (145 words, 2 images, estimated 35 secs reading time)
The travel industry was one of the first industries to be heavily impacted by the Internet, and it is no surprise that they are one of the leaders in social media marketing.
According to a white paper from HSMAI and online marketing services company VIZERGY, travel puts more marketing budget toward digital than any other industry.
Nearly 70% of US hoteliers responding to the April 2010 study reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 60% who have implemented a social media marketing strategy. Read more... (155 words, 3 images, estimated 37 secs reading time)
According to a survey by recruiting platform Jobvite nearly three-quarters of companies surveyed are using social networks for recruiting, and 58.1% said they had successfully hired a candidate found through a social network.
LinkedIn was the top social network looked to for hiring, used by nearly 80% of companies recruiting through social media. It also provided the most success, with about 90% of companies who had hired through a social network reporting they found the candidate on LinkedIn. While Facebook and Twitter were used for recruiting by about 55% and 45% of companies, respectively, they led to far fewer hires: 27.5% for Facebook and 14.2% for Twitter. Read more... (246 words, 3 images, estimated 59 secs reading time)
There is no doubt that Facebook is the dominant social networking site, but as parents and grandparents join Facebook, data suggests that the site might be losing its coolness amongst teens.
According to a study from OTX nearly one in five teens with a Facebook profile had decreased or discontinued their use of the site as of April 2010.
What’s more, the decreases seemed to speed up in recent months, with two-thirds of the lapsed users having turned away from the site in the past six months.
Read more... (145 words, 3 images, estimated 35 secs reading time)
We have been running a campaign on Twitter for the last couple of months for a client of ours. While I cannot go into specifics about the campaign, I can share some of our learning’s:
Build Credibility
There is nothing worse than a Twitter account that only tweets sales offers. Unless your name is Dell you cannot build a following that way.
What we have found is that the Twitter account has to tweet useful information. To do this we set up accounts on a program called EasyTweets. EasyTweets allows us to add some RSS feeds to our Twitter account. These RSS feeds pull in news from the niches that we are targeting. So anyone who follows our account, will get news that they are interested in. Read more... (473 words, 1 image, estimated 1:54 mins reading time)
Google Adwords has dominated the online advertising space for the last three or four years but Facebook I believe is positioned to really challenge Google for some of those advertising dollars.
We recently ran a series of campaigns for local events on Facebook and I was really impressed with the ROI that we got. It was much higher than anything that we have gotten using Adwords. So how did we do it?
Demographic Targeting
Unlike Adwords, Facebook users are not actively searching for your product or service. But by using Facebook’s demographics and location data we were able to really focus on our target audience. Read more... (234 words, 1 image, estimated 56 secs reading time)
I wrote last week on Brands and Social Media that 33% of Facebook users have become fans of brands.
That sort of number begs a follow-up question to be asked. What is the value of a Facebook fan? Well according to two companies called Syncapse and Hotspex, the average value of a Facebook fan for the twenty largest corporate brands on Facebook is $136.38. (see PDF of report).
Read more... (419 words, 2 images, estimated 1:41 mins reading time)
Social media marketing has proven to be very successful for B2C marketing, but how is it for B2B marketing?
Not that good according to a study by lead generation provider LeadForce1. LeadForce1 looked at where visitors to B2B Websites from social media sites like Facebook, Twitter, LinkedIn and Wikipedia went.
There conclusion was that traffic from the top social media sites were generally uninterested in product or contact pages, suggesting they were not in the market for the company’s products or services.
Visitors from Facebook were most likely to check out a company’s “about” page or blog posts. Read more... (220 words, 4 images, estimated 53 secs reading time)
This is a preview of
Is Social Media Traffic Good For B2B Lead Generation?
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Read the full post (220 words, 4 images, estimated 53 secs reading time)
Following up on my post from earlier this week on Brands and Social Media and how social network users interact with brands.
At the end of that post I mentioned that my Twitter stream is full of people asking for brand recommendations and it seems that this is not that unusual. According to an April 2010 study by ROI Research, 33% of active Twitter users, at least once a week, share opinions about companies or products, while 32% make recommendations and 30% ask for them. Read more... (137 words, 2 images, estimated 33 secs reading time)
Social media has become such an important marketing channel for brands that it is not surprising to read that a February 2010 survey by Chadwick Martin Bailey showed that 33% of Facebook users have become fans of brands.
Read that again. A third of Facebook users have became fans of a brand. That is pretty amazing to me. And leads me to ask the obvious follow-up question: Why?
Well coupons are by far and away the most popular driver of brand interactions in social networks. After that, people say that learning about sales and new products is also a strong motivator for them to fan brands. Read more... (272 words, 3 images, estimated 1:05 mins reading time)