Online social networks like Facebook and Twitter are quickly becoming the fastest and most direct way for customers and consumers to share their experiences about the products, services, and experiences that they have. The main reason for this is convenience – customers don’t want to spend time waiting on automated phone lines to explain their situation. Another reason is the public nature of social media – a complaint on a page with thousands of eyeballs on it is more likely to get noticed and resolved then a private issue.
Tips for Approaching a Social Media Strategy
The Personal Brand Strategy: If you are looking to have yourself and your name branded as an expert or authority in any niche, social media can help you find people who need your expertise, and explore your products or services. In addition to a main site or blog, managing your personal brand on social media should focus on these cornerstones:
- Be Yourself - Honesty goes a long way in on the social web. A person who takes the time to genuinely engage other users gives the appearance of being easily accessible, which naturally leads to being discovered by other users. Additionally, not all your content has to do with your product or business. By posting about news stories, personal experiences, or general observations about your day, you avoid the risk of being pigeonholed as a one-topic user.
Filed Under: Social Media Optimization
Twitter Sues Spam Tool Providers in Federal Court
From the day it became popular, Twitter has been a magnet for spammers - users who only create accounts to trick legitimate users into buying products, downloading software, or spreading unwanted material. Twitter has always been proactive in … [Continue reading]
Filed Under: Social Media Optimization
How to Track Social Media Campaign Performance
When it comes to social media success, there are numerous metrics, goals, and forms of measurement that any marketer should consider. You can focus on actions people take - liking a post, commenting on an article, retweeting you. You can monitor … [Continue reading]
Filed Under: Social Media Optimization
Youtube’s Revenue Sharing Partner Program Now Open to All Channel Owners
In a blog post last week, Youtube announced the expansion of its Partner Program to all users across 20 countries. The Partner Program is Youtube’s revenue-sharing platform, which pays channel owners a portion of click revenue for ads placed on the … [Continue reading]
Filed Under: Youtube
Facebook Timeline: Features to Optimize Engagement with Facebook Fans
It’s been about one week since the mandatory transition for all Facebook pages for brands to the new Timeline format, and for many marketers, this change can throw a monkey wrench into a steady and reliable online presence. Once you get beyond the … [Continue reading]
Filed Under: Facebook, Social Media Optimization
Connect With Me