We have been running a campaign on Twitter for the last couple of months for a client of ours. While I cannot go into specifics about the campaign, I can share some of our learning’s:
Build Credibility
There is nothing worse than a Twitter account that only tweets sales offers. Unless your name is Dell you cannot build a following that way.
What we have found is that the Twitter account has to tweet useful information. To do this we set up accounts on a program called EasyTweets. EasyTweets allows us to add some RSS feeds to our Twitter account. These RSS feeds pull in news from the niches that we are targeting. So anyone who follows our account, will get news that they are interested in. Read more...(473 words, 1 image, estimated 1:54 mins reading time)
Google Adwords has dominated the online advertising space for the last three or four years but Facebook I believe is positioned to really challenge Google for some of those advertising dollars.
We recently ran a series of campaigns for local events on Facebook and I was really impressed with the ROI that we got. It was much higher than anything that we have gotten using Adwords. So how did we do it?
Demographic Targeting
Unlike Adwords, Facebook users are not actively searching for your product or service. But by using Facebook’s demographics and location data we were able to really focus on our target audience. Read more...(234 words, 1 image, estimated 56 secs reading time)
I wrote last week on Brands and Social Media that 33% of Facebook users have become fans of brands.
That sort of number begs a follow-up question to be asked. What is the value of a Facebook fan? Well according to two companies called Syncapse and Hotspex, the average value of a Facebook fan for the twenty largest corporate brands on Facebook is $136.38. (see PDF of report).
Read more...(419 words, 2 images, estimated 1:41 mins reading time)
Social media marketing has proven to be very successful for B2C marketing, but how is it for B2B marketing?
Not that good according to a study by lead generation provider LeadForce1. LeadForce1 looked at where visitors to B2B Websites from social media sites like Facebook, Twitter, LinkedIn and Wikipedia went.
There conclusion was that traffic from the top social media sites were generally uninterested in product or contact pages, suggesting they were not in the market for the company’s products or services.
Visitors from Facebook were most likely to check out a company’s “about” page or blog posts. Read more...(220 words, 4 images, estimated 53 secs reading time)
Following up on my post from earlier this week on Brands and Social Media and how social network users interact with brands.
At the end of that post I mentioned that my Twitter stream is full of people asking for brand recommendations and it seems that this is not that unusual. According to an April 2010 study by ROI Research, 33% of active Twitter users, at least once a week, share opinions about companies or products, while 32% make recommendations and 30% ask for them. Read more...(137 words, 2 images, estimated 33 secs reading time)
Social media has become such an important marketing channel for brands that it is not surprising to read that a February 2010 survey by Chadwick Martin Bailey showed that 33% of Facebook users have become fans of brands.
Read that again. A third of Facebook users have became fans of a brand. That is pretty amazing to me. And leads me to ask the obvious follow-up question: Why?
Well coupons are by far and away the most popular driver of brand interactions in social networks. After that, people say that learning about sales and new products is also a strong motivator for them to fan brands. Read more...(272 words, 3 images, estimated 1:05 mins reading time)
Privacy within social media networks is a hot topic at the moment with people like Jason Calacanis, Matt Cutts and even my sister-in-law all cancelling their Facebook accounts in recent weeks.
Mark Zuckerberg and the rest of his Facebook staff should not be surprised to Facebook users fury at the news that Facebook was sharing their information with advertisers. According to a recent study by Edelman the vast majority of Internet users were not willing to stint on quality or give access to their private data in return for free content.
Great interview on eMarketer with Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal effectively with customer feedback via social media.
I thought the interview was very interesting, especially around how to deal with negative feedback. Excerpts from the interview is below:
eMarketer: What causes negative buzz to escalate into something big?Read more...(880 words, 1 image, estimated 3:31 mins reading time)
As a father of a 12 year-old daughter I am very aware of the influence that social media sites like Facebook can have on teens and pre-teens. So when should you let your child onto these social media sites? That is one of the questions of Retrevo.com’s latest Gadgetology study that looked at parenting, technology, and social media.
Study Highlights
30% of parents think 13 – 15 years old is the right age to get a social media page
36% of parents think 16 – 18 is the right age to get a social media page
Read more...(509 words, 3 images, estimated 2:02 mins reading time)
According to a new study by Vitrue the average Facebook fan is worth $3.60 in earned media. Vitrue calculates the value of a Facebook fan based on impressions generated in the Facebook news feed. It then applies display banner advertising pricing to the number of Facebook fans you have and viola, an instant metric.
This means our 1 million Fan Facebook Page can average 1 million impressions with a single post to the wall. Factor frequency; a two post per day strategy would garner approximately 60 million impressions per month. Now here’s a metric all marketers are familiar with – we’ve been buying impressions since the dawn of the Internet.
Read more...(261 words, 1 image, estimated 1:03 mins reading time)
