I was sent a copy of the book “The Real Truth About Social Media” by Eric Harr. Overall I found this book to be an easy read and full of real life examples of social media successes and failures.
Since the book mainly focuses on core social media fundamentals, strategies and platforms, it is not a book for someone who is experienced in social media, but those those who are relatively new to social media, this is a good buy.
There is a lot of information and insights in the book and some the best points I found were: Read more... (350 words, estimated 1:24 mins reading time)
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Book Review: The Real Truth About Social Media
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Surprisingly data from a University of Massachusetts Dartmouth Center for Marketing Research study that shows while many of the Fortune 500 companies are using Facebook, Twitter and corporate blogs, that usage has not grown in the last 12 months.
The study found that 61% of Fortune 500 companies had an active Twitter account, with at least one new post in the past 30 days.
Looking at previous reports from the Center for Marketing Research, this percentage is up from 35% in 2009 but about the same as 2010, which was 60%. Additionally, there hasn’t been much change when it comes to public-facing corporate blogs, with 23% of Fortune 500 companies using a blog in both 2010 and 2011. Read more... (317 words, 2 images, estimated 1:16 mins reading time)
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Fortune 500 Companies Still Slow To Embrace Social Media
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Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media programs and had some interesting comments on how the consumer electronics giant uses social media, how social media ads have performed so far and what trends he sees in the marketplace.
eMarketer: What does Samsung focus on with the paid, owned and earned aspects of its social media program? Read more... (585 words, estimated 2:20 mins reading time)
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Interview With Kris Narayanan, VP Digital Marketing At Samsung
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Companies seem to be in an arms race these days to get people to “like” their Facebook page, as they hope to win more social media fans.
Interestingly a new study from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company. Read more... (135 words, 1 image, estimated 32 secs reading time)
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What People Don’t Become Fans Of Your Page Or Brands
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According to comScore, Internet users inArgentina, Chile, Colombia, Venezuela, Mexico and Peru are overwhelmingly choosing Facebook over any other social network.
comScore also counted five Latin American countries among the top 10 worldwide in terms of Facebook penetration in June 2011, ranging from 86.9% in Venezuela to as high as 90.9% in Chile.
According to comScore’s report, Facebook users in Argentina outnumber those of the next largest social network, Windows Live Profile, by more than 8 million. The gap in Mexico, at more than 11 million, is even wider. Read more... (133 words, 1 image, estimated 32 secs reading time)
Community-based knowledge creation for customer service and sales is not that new. However, enabled by the ubiquity and ease of use of the Web and the availability of social networking tools, it has gone to a whole new level, leading to the creation of the term “social knowledge.” While more prevalent in B2C sectors, social knowledge is also starting to matter in B2B sectors.
How can companies harvest the best of social knowledge for pre-sales and after-sales customer service they offer through their own contact centers? How should they engage with customers on social websites? The following five-step plan will help increase the odds of success in harvesting social knowledge for customer service and sales. Read more... (671 words, 2 images, estimated 2:41 mins reading time)
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5 Steps To Expand The Business Value Of Social Customer Engagement
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The Sports Business Journal is reporting that the Phoenix Suns are boosting their social media strategy by offering a discounted ticket package for social media users and adding a social media sideline reporter during homes games at US Airways Center.
Team officials say the Suns will be the first NBA club to hire a dedicated social media sideline reporter for its home game broadcasts, which are shown on Fox Sports Arizona. It’s a new twist for one of the more active NBA teams using social media as a major marketing tool. Read more... (279 words, estimated 1:07 mins reading time)
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Phoenix Suns Hiring A Social Media Sideline Reporter
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Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.
The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults. Read more... (348 words, 2 images, estimated 1:24 mins reading time)
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How Older Adults React to Brands on Social Networks
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As Twitter evolves its advertising platform, with the latest development being Promoted Tweets to followers, there is concern as to how consumers will react to seeing ads from brands in their Twitter feeds.
Market research firm Lab42 surveyed US Twitter users in August 2011, asking about their habits related to brand engagement. Only 11.1% of US Twitter users said that following brands was the leading reason why they use the site. The top reasons include following friends (17.4%), to get a good laugh (15.6%), to get the news (15.1%) and to share the news (13.9%). Read more... (282 words, 2 images, estimated 1:08 mins reading time)
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How Social Media Users Engage with Marketers on Twitter
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New research from Duke University’s Fuqua School of Business and the American Marketing Association looked at how high-ranking marketers look at social media within their organizations for the September 2011 edition of their “CMO Survey.”
The study found that companies are setting aside a greater percentage of their marketing budgets for social media and plan to continue that trend going forward. As of August 2011, marketers were spending an average of 7.1% of their marketing budgets on social media and planned to increase that to 10.1% in the next 12 months. Within five years, marketers expect social media to account for 17.5% of marketing budgets. Read more... (369 words, 2 images, estimated 1:29 mins reading time)
