Great interview of Scott Monty by Amber Cadabra from Altitude Branding. Scott is head of social media at Ford Motor Company and he had some very interesting things to say about how Ford uses social media.
Three interesting points that Amber and Scott discussed were:
What do you believe is the single biggest mistake companies make when integrating social media into their efforts?
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This is not a social media post. Lung Cancer is a disease that hit home to be in 2001 when my wife, a non-smoker, was diagnosed with it. Her story can be found on her Time For Living web site.
Every year we take part in the Thomas G. Labrecque Foundation run in NYC that is a fundraiser for lung cancer.
Earlier this month the Today Show ran a great piece on lung cancer and how little money is spent on it.
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Fascinating new study from Corporate Insight called Social Media: Trends and Tactics in the Financial Services Industry. Corporate Insight looked at the social media features offered by a group of banks, brokerages, card issuers, mutual fund companies, annuity issuers and tax preparation services.
Corporate Insight reported that 15% of the firms that they researched have added significant social media features to their online platforms in 2008, 70% of which have developed full-fledged online communities.
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If you have spent anytime on MySpace recently, you could not help but notice the promotional ads for upcoming movie releases. Hollywood is so prominent on MySpace because it helps them connect with younger audiences according to MediaPost.
A recent study by Nielsen NRG, a Nielsen Co. unit that focuses on market research for the entertainment industry, was based on 13 Hollywood and independent releases in the last two years including “The Omen,” “John Tucker Must Die,” “300,” “Forgetting Sarah Marshall,” “Get Smart,” and “The Dark Knight.”
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That is the message from a new study by Mom Central Consulting. The study, as reported in eMarketer showed that more than three-quarters of mothers who blog in the US review products.
From a marketing perspective the ability to reach out and interact with mommy bloggers is critical to building a positive online brand impression. And this is something that mommy bloggers want to happen. More than 60% of mom bloggers considered making money important and wanted more connectivity with companies,while over a third of mommy bloggers surveyed (37%) said they had already been contacted as a resource for the press. Are you leaving the marketing of your product to bloggers?
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Not surprisingly, Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici.
What is surprising, is the low number of retailers who are using social networking sites to reach consumers. And these are online retailers, people who know and understand about the Internet, or at least should.
Less than a third of US online retailers surveyed said they had a Facebook page. The presence is even worse on the other major social networks with only 27% of retailers having a presence on MySpace, and only 26% having a presence on YouTube.
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YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online and TVWeek.
That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than 4.7 billion streams. Seasonal fluctuations are likely the case for the big jump; many Internet sites get a boost when students return to school and employees return from August vacations.
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New research from Forrester shows that 75% of Internet users now participate in some form of social networking, up from 56% in 2007. The number of people starting a social network profile increased 39% over 2007.
According to Adweek, the Forrester Research showed found large growth in participation among those reading blogs and writing product reviews, from 48% to 69%.
However other areas saw only small increases in participation. Maintaining RSS feeds and tagging Internet content remain far from the norm. Just 19%, up from 12% a year ago.
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Business-to-business marketers’ interest in social media continues to grow according to a new study from Forrester Research, but they still struggle with how to measure it.
MediaPost reported on the Forrester survey of 189 marketing professionals in seven different industries which showed that less than 31% of survey respondents use tactics like blogs, podcasts, and social networks as new ways to engage buyers and foster community conversations.
In what is a very telling stat, 25% of respondents think social networks and online communities help to build brand awareness, they can’t connect these tactics to the sales pipeline.
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Nearly six out of 10 Americans who use social media interact with companies on social media web sites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
“Americans are eager to deepen their brand relationships through social media,” said Mike Hollywood, director of new media at Cone. “It isn’t an intrusion into their lives, but rather a welcome channel for discussion.”
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