Brands, Politicians and SMO
I am amazed at the number of brands who have abdicated their brand names in the social media space.
For example, Merck has has spent a lot of time and money building its brand both online and offline. It’s website is optimized for the search engines and I am sure that the PPC budget for Merck is considerable. So why would Merck’s Internet strategy not include social networks? On Myspace, http://www.myspace.com/merck is “owned” by an 18 year old from Massachusetts. Merck’s drug Vioxx has made a lot of headlines over the last year, but its MySpace account http://www.myspace.com/vioxx is owned by someone else.
It is not just Fortune 500 companies that are leaving the web 2.0 social networks to others. So are politicians. There is a MySpace account for John Kerry (http://www.myspace.com/johnkerry). Unfortunately for the junior senator from Massachusetts, this is not an official Kerry for President site. Instead it is a spoof of his record. But for many 18-24 year olds who spend all their time on social networks like MySpace and not on the regular web, this Kerry MySpace site might well be the only contact they have the Kerry for President Campaign.
Filed under Brand Marketing, SEO, Social Media Marketing, Social Media Optimization : Comments (0) : Aug 30th, 2006
