Moving from SEO/PPC to SMO
One of the biggest challenges that website owners face is driving traffic to their web site. Traditionally this has been done via either search engine optimization (SEO) or Pay-per-Click marketing (PPC). The problem with SEO is that competition is usually very high for more main keyphrases and that your strategy can be turned on its head by the latest algorithm changes at Google, Yahoo or MSN. The problem with PPC is that the cost per click has been steadily rising, and it is becoming a lot more expensive to use PPC than it was a year or so ago. Social Media Optimization (SMO) allows you to drive traffic to your web site from a variety of different sources. There are many web sites that are getting huge amounts of traffic from web 2.0 enterprises like MySpace, Flickr, Squidoo, and Technorati. Look at the demographics of your customers and see where they spend their time online. You will be amazed at how many of them belong to at least one social network. Then develop a plan on how to market to that specific network. Done successfully, you will find a target market that is a lot less competitive than the one that the search engines target.
Filed under SEO, Social Media Optimization : Comments (0) : Aug 24th, 2006
