Comments on: Air Force Says No To MySpace http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/ Merging of Traditional Media, SEM and Social Marketing Sun, 05 Feb 2012 10:23:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: » Using Social Media To Recruit - Social Media Optimization http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/comment-page-1/#comment-23100 » Using Social Media To Recruit - Social Media Optimization Wed, 05 Dec 2007 13:56:12 +0000 http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/#comment-23100 [...] It has become pretty common for companies to create a presence on a social media web site as a means to attract new recruits. Whether it is Marine Corps having a page on MySpace  or companies putting recruiting videos on sites like YouTube if you want to recruit the under 25 crowd to come work for you, you need a social media presence. [...] [...] It has become pretty common for companies to create a presence on a social media web site as a means to attract new recruits. Whether it is Marine Corps having a page on MySpace  or companies putting recruiting videos on sites like YouTube if you want to recruit the under 25 crowd to come work for you, you need a social media presence. [...]

]]> By: Social Media Optimization » Army Says Yes to MySpace http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/comment-page-1/#comment-98 Social Media Optimization » Army Says Yes to MySpace Wed, 04 Oct 2006 12:49:01 +0000 http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/#comment-98 [...] You might remember that the Air Force cancelled their MySpace account because as Col. Brian Madtes, chief of the Recruiting Service’s strategic communication division put it: The danger with MySpace is we got to the point where we weren’t real comfortable with the potential for inappropriate content to be posted [on the page of] a friend of a friend. We didn’t want to be associated with that … and tarnish our reputation.” [...] [...] You might remember that the Air Force cancelled their MySpace account because as Col. Brian Madtes, chief of the Recruiting Service’s strategic communication division put it: The danger with MySpace is we got to the point where we weren’t real comfortable with the potential for inappropriate content to be posted [on the page of] a friend of a friend. We didn’t want to be associated with that … and tarnish our reputation.” [...]

]]> By: David Wilson http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/comment-page-1/#comment-65 David Wilson Tue, 26 Sep 2006 19:57:18 +0000 http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/#comment-65 I agree Shannon especially as the MySpace profile was up for only about a month. I think this illustrates the dilemma that many marketing managers are facing with social networks. They really like the demographics, but they are not ready to give up control of the messaging and engage in a two-way conversation. David I agree Shannon especially as the MySpace profile was up for only about a month. I think this illustrates the dilemma that many marketing managers are facing with social networks. They really like the demographics, but they are not ready to give up control of the messaging and engage in a two-way conversation.

David

]]> By: Shannon Seery, EXCELER8ion.com http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/comment-page-1/#comment-64 Shannon Seery, EXCELER8ion.com Tue, 26 Sep 2006 18:08:33 +0000 http://social-media-optimization.com/2006/09/air-force-says-no-to-myspace/#comment-64 Hi David - Glad that you found the seed on newsvine. I find the Air Force/MySpace story interesting as I don't necessarily agree that just because there is some questionable material on MySpace that they should ban this from their recruiting strategy. The Air Force is targeting 18 to 24 year olds - and for this demographic, utilizing social networking site makes perfect sense. Hi David – Glad that you found the seed on newsvine. I find the Air Force/MySpace story interesting as I don’t necessarily agree that just because there is some questionable material on MySpace that they should ban this from their recruiting strategy. The Air Force is targeting 18 to 24 year olds – and for this demographic, utilizing social networking site makes perfect sense.

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