Interesting post on Threadwatch today about a video that showed up on YouTube last week for the new Samsung Ultra Mobile cell phone. Unfortunately for Samsung, the video which is entitled “Samsung handset, easy to break at one try!” shows a smiling young woman snapping Samsung’s 6.9-milimeter-thick mobile phone in two.
The reason that the video is causing controversy is that the copyright for the video belongs to Samsung competitor Motorola. Motorola’s isn’t saying much other than they didn’t intend for the video to circulate.
The video I believe is the first case of a company using social media to target a competitor. Full story is available here from The Korea Times
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