In a recent post I wrote about the growth in Podcasting and why if you were in the technology space that you should seriously consider podcasting.
Well it appears that Podcasting is going mainstream. In order for any medium to grow, it ultimately needs a revenue stream. Podcasting advertising earned more than $3 million last year and is forecast to grow to more than $300 million in 2010 according to PQ Media in Stamford CT. With the growth in advertising revenues, expect to see more mainstream companies testing the podcasting waters over the next 12 months.
It seems like the obvious growth spike here will come when radio advertisers start shifting a percentage of their dollars to podcasts. They already have the ads and the money, so it’s an easy transition.
It does seem obvious Ed, but since when has traditional media followed the logical path when it comes to online media? Will they move a percentage of those radio marketing dollars to podcasting, or will they be persuaded that online is online and that the money needs to come form existing online dollars like search?