http://social-media-optimization.com/2006/09/shoukd-you-bebo/ Merging of Traditional Media, SEM and Social Marketing Fri, 30 Jul 2010 12:26:52 -0600 http://wordpress.org/?v=2.9.2 hourly 1 http://social-media-optimization.com/2006/09/shoukd-you-bebo/comment-page-1/#comment-172 Social Media Optimization » It’s all about the eyeballs Mon, 23 Oct 2006 02:22:07 +0000 http://social-media-optimization.com/2006/09/shoukd-you-bebo/#comment-172 [...] That is where the social networks come into play. Yahoo has about $10 billion in cash and still has the opportunity to grab the social mantle back from Google. By buying Facebook, Yahoo adds the 3rd largest social site in the U.S. to its network. The battle for eyeballs is not limited to the U.S. The overseas market continues to grow and the purchase of Bebo would be a bold move by Yahoo. Bebo is bigger than MySpace in the UK and the demographic makeup of Bebo makes it very attractive to advertisers. Thirdly, Yahoo needs a video answer to YouTube and that answer might be Metacafe. A lot of people have never heard of Metacafe but with 525 million pages view in August (according to comScore) and 64.3 average minutes per visitor (YouTube is 66.7 minutes) Metacafe, with Yahoo backing, could easily become the next YouTube. [...] [...] That is where the social networks come into play. Yahoo has about $10 billion in cash and still has the opportunity to grab the social mantle back from Google. By buying Facebook, Yahoo adds the 3rd largest social site in the U.S. to its network. The battle for eyeballs is not limited to the U.S. The overseas market continues to grow and the purchase of Bebo would be a bold move by Yahoo. Bebo is bigger than MySpace in the UK and the demographic makeup of Bebo makes it very attractive to advertisers. Thirdly, Yahoo needs a video answer to YouTube and that answer might be Metacafe. A lot of people have never heard of Metacafe but with 525 million pages view in August (according to comScore) and 64.3 average minutes per visitor (YouTube is 66.7 minutes) Metacafe, with Yahoo backing, could easily become the next YouTube. [...]

]]> http://social-media-optimization.com/2006/09/shoukd-you-bebo/comment-page-1/#comment-104 Social Media Optimization » Bebo Continues To Grab Market Share Thu, 05 Oct 2006 12:57:15 +0000 http://social-media-optimization.com/2006/09/shoukd-you-bebo/#comment-104 [...] This is a follow up to my previous article about Bebo, and why Bebo should be part of your social media strategy, especially if you are in the U.K. Recently released data from Hitwise shows just how powerful Bebo is becoming: Bebo is catching up quickly to eBay as the most searched for brand in the UK. Since May, the term “bebo” has ranked #2 in the share of UK internet searches after “ebay”, and Bebo’s rapid rise is narrowing the gap. The market share of UK internet searches for “bebo” has increased more than three fold in the past six months and 17.6% in the past three months [...] [...] This is a follow up to my previous article about Bebo, and why Bebo should be part of your social media strategy, especially if you are in the U.K. Recently released data from Hitwise shows just how powerful Bebo is becoming: Bebo is catching up quickly to eBay as the most searched for brand in the UK. Since May, the term “bebo” has ranked #2 in the share of UK internet searches after “ebay”, and Bebo’s rapid rise is narrowing the gap. The market share of UK internet searches for “bebo” has increased more than three fold in the past six months and 17.6% in the past three months [...]

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