Social Media Optimization Challenges

Great article by Cameron over at Pronet on the obstacles that social media optimization face before it becomes mainstream.  I think that one of the biggest challenges that SMO faces is the two-way communication between companies/brands and their customers.

Madison Avenue was built upon the idea of a carefully crafted message. Advertising is all about creating an impression. Just look at any collection of TV ads to see that what is being sold is not the actual product, it is the illusion of something.  For example, look at the car commercials. Drivers on closed roads driving a car in a manner that would get the average person arrested if they tried that on any road in the U.S. The SUV commercials talk about how roomy the car is, but they never mention how horrible the gas mileage is.

In a social media environment, the conversation is two way. As a business owner or brand manager that means you have to be willing to hear negative things about your brand or company. The issue then becomes whether the brand engages in an honest two-way conversation with it’s customers of whether it runs away from the “negativity”.

I believe that this is the biggest challenge that social media optimization faces. The winners will be the companies that embrace the two-way communication, and the companies that don’t engage will find millions of prospective consumers tuning out to their message.

David Wilson

I have been in providing Search Engine Optimization (SEO) services to clients for the last 8 years. I believe that SMO is where all the online services are going to converge over the next 18 months.

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