The White House must not have got the memo from Mark Cuban that YouTube was in trouble. Today the White House announced that it was using YouTube to distribute government-produced, anti-drug videos.
President Bush’s top drug-policy adviser, John Walters, said the agency was using emerging technologies to try to reach its audience. “Public institutions must adapt to meet the realities of these promising technologies,” he said.
Not everyone was in favor of the government using YouTube Lee Rainie, director of the Pew Internet & American Life Project predicted computer-savvy critics of U.S. drug policies will quickly edit the government’s videos to produce parodies and distribute those on YouTube. “This seems pretty new and pretty adventurous.”
So the government gets to show how hip it is as it uses a free service to distribute its anti-drug videos. Millions of savvy computer users get new content with which to create parody videos. Has the White House heard of the GMC fiasco?
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