Interesting data from Hitwise recently about the growth in web site traffic to social local search sites. One overlooked segment of the social landscape is local search, and how that social networks and local search can work together.
The Hitwise data shows that
“the market share of visits to the custom category containing Yahoo! Local, Yelp, Judy’s Book and Insider Pages has grown by 44% when comparing August 2005 to August 2006”
While local search is dominated by traditional players like yellow pages, the social networks are closing the gap.
Who are the top local social network sites?
- Yahoo Get Local – 89.05% market share
- Insider Pages – 4.57%
- Judy’s Book – 3.24%
- Yelp – 3.13%
Social sites are a perfect fit for the local search market. Who better to give you feedback on a restaurant or bar in Boston than someone who lives in Boston? If your business is location specific, then these local search network sites should be part of your overall Internet marketing strategy.
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