Comments on: Marketing to the Next Generation http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/ Merging of Traditional Media, SEM and Social Marketing Tue, 15 May 2012 19:58:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gen Y's Influence On Household Purchases | Millennial Marketer http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/comment-page-1/#comment-61916 Gen Y's Influence On Household Purchases | Millennial Marketer Fri, 08 Aug 2008 03:56:16 +0000 http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/#comment-61916 [...] Y rejects traditional advertising, and prefers word of mouth messages from peers, active interaction (think experiential/event [...] [...] Y rejects traditional advertising, and prefers word of mouth messages from peers, active interaction (think experiential/event [...]

]]> By: Andrew http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/comment-page-1/#comment-4557 Andrew Tue, 27 Feb 2007 21:47:58 +0000 http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/#comment-4557 I don't see anything that you discuss as being exclusive to the next generation. I work with baby boomers, GenX and Gen Y small business owners and believe me either as individuals or the clients they connect with cover that profile. • Their TV watching is way reduced, and they hate being interrupted in that watching • They increasingly use mobile communication • They reject overly slick (inauthentic) content and messages • They frequent social network sites but their connection is much more profound than the "needless chatter" of the "in" social network sites • They rely heavily on referrals from friends, peers but totally ignore celebrities (ego centric is not in their vocab) for buying cues • They seek active interaction, not passive chatter • Word of mouth is 90%+ of their business promotion Great topic for provoking discussion, may be the bigger picture you discuss applies to big business, may be small business is more connected. Hmmm Interesting thought. I don’t see anything that you discuss as being exclusive to the next generation.

I work with baby boomers, GenX and Gen Y small business owners and believe me either as individuals or the clients they connect with cover that profile.

• Their TV watching is way reduced, and they hate being interrupted in that watching
• They increasingly use mobile communication
• They reject overly slick (inauthentic) content and messages
• They frequent social network sites but their connection is much more profound than the “needless chatter” of the “in” social network sites
• They rely heavily on referrals from friends, peers but totally ignore celebrities (ego centric is not in their vocab) for buying cues
• They seek active interaction, not passive chatter
• Word of mouth is 90%+ of their business promotion

Great topic for provoking discussion, may be the bigger picture you discuss applies to big business, may be small business is more connected. Hmmm Interesting thought.

]]> By: Social Media at Daily Thoughts for Business Podcast http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/comment-page-1/#comment-4030 Social Media at Daily Thoughts for Business Podcast Thu, 08 Feb 2007 02:42:49 +0000 http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/#comment-4030 [...] Published February 7th, 2007 in Blog and Audio. Tags: Audio. Tags:AudioMake sure to visit Social Media Optimization because you will learn what they are receptive to and how to approach and reach themarket. I learned a lot. Other resources include: [...] [...] Published February 7th, 2007 in Blog and Audio. Tags: Audio. Tags:AudioMake sure to visit Social Media Optimization because you will learn what they are receptive to and how to approach and reach themarket. I learned a lot. Other resources include: [...]

]]> By: The Remote Control CEO » Resources: Social Media and Demographics http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/comment-page-1/#comment-3896 The Remote Control CEO » Resources: Social Media and Demographics Fri, 02 Feb 2007 21:23:16 +0000 http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/#comment-3896 [...] Many marketing managers have the misconception that all social media sites are the same, and thus all they need is a cookie cutter approach that will work across all the whole social network. This analysis debunks that thinking. In Marketing to the Next Generation (Gen Y) they talk about: [...] [...] Many marketing managers have the misconception that all social media sites are the same, and thus all they need is a cookie cutter approach that will work across all the whole social network. This analysis debunks that thinking. In Marketing to the Next Generation (Gen Y) they talk about: [...]

]]> By: Social Media Optimization » Forrester Research veteran wrong about social media demographics http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/comment-page-1/#comment-3359 Social Media Optimization » Forrester Research veteran wrong about social media demographics Sun, 07 Jan 2007 22:50:28 +0000 http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/#comment-3359 [...] I guess that Jim Nail has never read anything that Tom Hayes has wrote at TomBomb.com about the Bubble Generation or watched the video that Guy Kawasaki  produced of this panel interview of the Bubble Generation. It is very clear that consumers under the age of 24 are ignoring traditional media completely or they are using tools like TiVo and iPods to avoid direct contact with traditional media tactics like commercials. The middle group, consumers ages 25-35, are equally comfortable in both traditional and new media. Study how they use each medium and in what combination to see how the media world will evolve. [...] [...] I guess that Jim Nail has never read anything that Tom Hayes has wrote at TomBomb.com about the Bubble Generation or watched the video that Guy Kawasaki  produced of this panel interview of the Bubble Generation. It is very clear that consumers under the age of 24 are ignoring traditional media completely or they are using tools like TiVo and iPods to avoid direct contact with traditional media tactics like commercials. The middle group, consumers ages 25-35, are equally comfortable in both traditional and new media. Study how they use each medium and in what combination to see how the media world will evolve. [...]

]]> By: TXT 2 http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/comment-page-1/#comment-155 TXT 2 Sun, 15 Oct 2006 17:17:19 +0000 http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/#comment-155 <strong>Marketing to the Next Generation...</strong> ... Guy Kawasaki (managing director of Garage Technology Ventures, an early-stage venture capital firm) recently held a panel discussion in Santa Clara with a group on high school and college students which offered a fascinating insight into how to mar... Marketing to the Next Generation…

… Guy Kawasaki (managing director of Garage Technology Ventures, an early-stage venture capital firm) recently held a panel discussion in Santa Clara with a group on high school and college students which offered a fascinating insight into how to mar…

]]> By: Social Media Optimization » Getting Invited Into The Circle http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/comment-page-1/#comment-95 Social Media Optimization » Getting Invited Into The Circle Wed, 04 Oct 2006 03:32:37 +0000 http://social-media-optimization.com/2006/10/marketing-to-the-next-generation/#comment-95 [...] If the 16-24 year old crowd is your target, you already know you need to use the social networks. Knowing HOW to address this group is much harder. As highlighted by the San Clara panel the Next Generation is always on, always connected and always communicating with friends. To get inside this inner circle you need to be invited or endorsed by someone already in the circle. Banging on the door unannounced will result in resentment, tuning out, and potentially long-term damage to your brand. [...] [...] If the 16-24 year old crowd is your target, you already know you need to use the social networks. Knowing HOW to address this group is much harder. As highlighted by the San Clara panel the Next Generation is always on, always connected and always communicating with friends. To get inside this inner circle you need to be invited or endorsed by someone already in the circle. Banging on the door unannounced will result in resentment, tuning out, and potentially long-term damage to your brand. [...]

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