Wal-Mart’s attempt at setting up a social network aimed at teens was a miserably failure and was shut down after less than three months. Why was it such a failure you might ask? Well “The Hub” as Wal-Mart called it was supposed to let teens “express their individuality”. However, Wal-Mart screened all the content, informed parents when their children joined and forbade users to e-mail one another. Who great idea was this? There is no way that social site with these types of restrictions could ever be successful.
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I can see it … 10 grey hair, 60+ execs, creating a social place for teens. Their arguments? … “I have more kids than you, I know what they want”