Comments on: Wal-Mart Fails At Social Networking

By: » Third Time Lucky For Wal-Mart? - Social Media Optimization

» Third Time Lucky For Wal-Mart? - Social Media Optimization — Wed, 25 Jul 2007 16:05:34 +0000

[...] Wal-Mart’s previous social media attempts included a MySpace-like offering aimed at teens was a miserably failure and was shut down after less than three months. It failed mainly because Wal-Mart screened all the content, informed parents when their children joined and forbade users to e-mail one another. Wal-Mart tried again earlier this year with a travelogue “blog” that it was forced to stop when news got out that the blog was created and paid for by its PR firm. [...]

By: Social Media Optimization » Virgin Fails At Social Marketing

Social Media Optimization » Virgin Fails At Social Marketing — Thu, 09 Nov 2006 13:40:00 +0000

[...] You would think that companies would learn from the social media marketing mistakes that Wal-Mart and GMC have made. But obviously the marketing department at Virgin Money does not read this blog. [...]

By: Igor M (BizMord Blog)

Igor M (BizMord Blog) — Mon, 09 Oct 2006 19:32:19 +0000

I can see it … 10 grey hair, 60+ execs, creating a social place for teens. Their arguments? … “I have more kids than you, I know what they want”

By: Social Media Optimization » Nikion and eBay Get Social Media

Social Media Optimization » Nikion and eBay Get Social Media — Sun, 08 Oct 2006 23:10:22 +0000

[...] Unlike Wal-Mart, both Nikon and eBay get social media and understand how to use the power of social networks to help improve their brand awareness. [...]