ZDNet recently sat down with Metacafe Co-founder and CEO Arik Czerniak. Metacafe, which bills itself now as the ““world’s largest independent video site” is the new YouTube. I am already on record as saying that Metacafe would be the perfect acquisition for Yahoo.
Here are some interesting excerpts from the interview with Arik Czerniak:
Metacafe is all about video quality, not video quantity, Metacafe is not a video sharing site, it is an online video destination,Metacafe surfaces and serves only “entertainment-grade” content.
This is a very important distinction between YouTube and Metacafe, and one that “could” make Metacafe more appealing to marketers. According to Czerniak “Only 10% of videos uploaded are accepted for inclusion at Metacafe and those that are the most engaging to viewers are organically promoted”. I do not know of any other user-generated content (UGC) site with such a low percentage of approved content.
Which leads to the obvious question, does the lack of quantity impact the “stickiness” of the Metacafe site?
Czerniak is emphatic that Metacafe is the “best place to watch and distribute quality short video,” and he offers data aiming to prove it.
Czerniak did a Metacafe vs. YouTube top video views analysis October 16, 2006, comparing the number of views received by Metacafe’s top 200 videos and the number of views received by YouTube’s top 200 videos.
Results? The top 200 videos at YouTube received a total of about 560,000,000 views while the top 200 videos at Metacafe received about 630,000,000, 12% more than YouTube. Czerniak happily concludes that Metacafe is an “entertainment destination” for watching the “best videos.”
If you are a marketer or recruiter looking to reach out to a video audience beyond YouTube, then Metacafe is the type of social media site that you should be looking at. I am sure that Terry Semel and Leslie Moonves are?
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