Social Media Sites are not just the domain of the US or UK, they are truly a worldwide phenomenal. According to Jacqui Boyd, media director at Acceleration in South Africa:
“Our research shows that these Web sites are attracting millions of page views from South African Internet users each month. MySpace and YouTube already rival the largest local portals for popularity among South African Internet users, with more users discovering them with each day that passes,”
“South African brands can target local users on international social networking portals with geo-targeting. Apart from traditional banner adverts, most social networking portals also allow advertisers to target registered users that fall within a specific demographic such as age group,”
“Social networking sites also allow companies to sponsor specific categories or types of content that are aligned with their brands or likely to attract people within their target markets. For example, a company might want its ad to be served to users who download Paris Hilton or Madonna music videos,” Boyd adds.
Concludes Boyd: “Some local brands are already experimenting with social networking sites with some of their online advertising budget and are surprised at just how many South Africans are using these sites to communicate with friends, create content, entertain themselves and access information. For the right brand, devoting some of the online budget to social networking sites can provide great returns.”
For large multinational companies, social media sites offer the opportunity to develop a global brand presence in the fraction of the time that a traditional marketing campaign will. If your company has multiple international locations then someone should be coordinating how to present a unified social media message worldwide.
For small and medium sized businesses, social media networks offer a fantastic opportunity to engage with prospective customers worldwide at a fraction of the cost of a traditional global brand marketing campaign. Social networks are worldwide. Use them to expand the reach of your business.
{ 0 comments… add one now }