Neil at Pronet has a good post about Aquafina’s MySpace marketing campaign. One of my points in my Social Marketing Not For Everyone post was that I do believe that household goods can be successfully marketed via social networks if the product or brand is associated with a cause or lifestyle that the consumer is interested in.
Aquafina is about as generic a product as you can find yet there marketing campaign is working because they have been able to associate their product with the independent film community.
Neil writes:
By using their profile to promote their own little independent film community within MySpace, they’ve gained instant credibility with a jaded audience. This is not the easiest thing to do and Aquafina definitely does it with an interesting approach. They’ve used their profile to link to their daily podcasts and film festival updates on their own site, ensuring that they’ll keep people coming back for more. With this approach they’ve managed to add over 15,000 friends while promoting their product.
Good example of how a company is using MySpace to successfully market on MySpace.
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