http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/ Merging of Traditional Media, SEM and Social Marketing Fri, 30 Jul 2010 12:26:52 -0600 http://wordpress.org/?v=2.9.2 hourly 1 http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/comment-page-1/#comment-4356 Beth B Tue, 20 Feb 2007 16:20:36 +0000 http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/#comment-4356 While sheer numbers are always desirable, targeting is just as important. Gather's audience is tightly linked to public radio, writer types, readers, high education levels and income. It's a very accurate target for Borders to hit. Facebook and MySpace are more shallow online communities, whereas Gather promotes more of an intelligent reader-writer interaction. It was a smart move for Borders. While sheer numbers are always desirable, targeting is just as important. Gather’s audience is tightly linked to public radio, writer types, readers, high education levels and income. It’s a very accurate target for Borders to hit. Facebook and MySpace are more shallow online communities, whereas Gather promotes more of an intelligent reader-writer interaction. It was a smart move for Borders.

]]> http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/comment-page-1/#comment-4222 Social Media Optimization » More News From Borders and Gathers.com Thu, 15 Feb 2007 16:22:15 +0000 http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/#comment-4222 [...] My initial reaction to the story was not positive as Gathers.com is not  a top tier social network and I thought that Borders could have picked a better partner. [...] [...] My initial reaction to the story was not positive as Gathers.com is not  a top tier social network and I thought that Borders could have picked a better partner. [...]

]]> http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/comment-page-1/#comment-3981 Gather.com and Borders Team Up Tue, 06 Feb 2007 21:25:25 +0000 http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/#comment-3981 [...] More: continued here [...] [...] More: continued here [...]

]]> http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/comment-page-1/#comment-3421 David Wilson Fri, 12 Jan 2007 18:12:11 +0000 http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/#comment-3421 Since they are a Boston based company I would hope that you had heard of them John :) I am not sure if the rest of the country has! The point I was trying to make was that while this is a great deal for Gather.com, you have to wonder why Borders did not partner with a more prominent social media site. Since they are a Boston based company I would hope that you had heard of them John I am not sure if the rest of the country has! The point I was trying to make was that while this is a great deal for Gather.com, you have to wonder why Borders did not partner with a more prominent social media site.

]]> http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/comment-page-1/#comment-3412 john cass Fri, 12 Jan 2007 06:13:44 +0000 http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/#comment-3412 david, you must not get any of the Boston stations in new hampshire, Gather.com was all over the media last year. Tom Gerace appeared to be everywhere at once. I've tried Gather.com through mitx.org. It's okay, but the branding is off for a b2b solution. I was getting consumers querying me in a business organization. david, you must not get any of the Boston stations in new hampshire, Gather.com was all over the media last year. Tom Gerace appeared to be everywhere at once. I’ve tried Gather.com through mitx.org. It’s okay, but the branding is off for a b2b solution. I was getting consumers querying me in a business organization.

]]> http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/comment-page-1/#comment-3384 Internet-Marketing » Blog Archive » Gather.com and Borders Team Up Wed, 10 Jan 2007 07:40:13 +0000 http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/#comment-3384 [...] Read more at Social Media Optimization « Make Smart Money Decisions with Web 2.0 Social Networks - ZDNet Asia Creative and Profitable Ways to Use Autoreponders » [...] [...] Read more at Social Media Optimization « Make Smart Money Decisions with Web 2.0 Social Networks – ZDNet Asia Creative and Profitable Ways to Use Autoreponders » [...]

]]> http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/comment-page-1/#comment-3381 Internet-Marketing » Blog Archive » Gathers.com and Borders Team Up Wed, 10 Jan 2007 01:55:20 +0000 http://social-media-optimization.com/2007/01/gatherscom-and-borders-team-up/#comment-3381 [...] Read more at Social Media Optimization « Articles, Article Marketing, Newsletters, Ezines and Blogs….A Short Course In Why They Are So Important!! [...] [...] Read more at Social Media Optimization « Articles, Article Marketing, Newsletters, Ezines and Blogs….A Short Course In Why They Are So Important!! [...]

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