Comments on: Inc. 500 and the social media revolution

By: Ashley

Ashley — Thu, 01 Feb 2007 08:38:53 +0000

I found social media optimization very important.I am implementing it on my website http://www.stikciewicket.com
Blogging, podcast,wikis,social networking each and every strategy has its important role.
Thank you all for sharing yours ideas.

By: Daniel R

Daniel R — Wed, 31 Jan 2007 05:49:32 +0000

I have to agree Lisa Whalen (http://socialmedia.vox.com, article at http://tinyurl.com/36au8n) that embracing Social Media could potentially be a driver for growth in new companies who need creative/cheap ways to brand themselves and generate awareness. Social Media is relatively cheap compared to buying air time or space on the WSJ, so it would be silly for an upstart not to try.

While the Inc 500 report is useful, I am still looking forward to the day when a Social Media survey on Fortune 500s finds similar results compared to this Inc 500 study. Its when the “established” companies begin to rapidly embrace it will Social Media go mainstream.

By: Social Media Optimization » Measuring Social Media Campaigns

Social Media Optimization » Measuring Social Media Campaigns — Mon, 22 Jan 2007 17:21:24 +0000

[...] One of the questions that came out of the recent Inc. 500 social media study was how can a business measure the success of their social media campaigns? Eric Peterson who writes for Web Analytics Demystified has recently written a series of articles on this topic. [...]

By: john cass

john cass — Wed, 17 Jan 2007 22:51:20 +0000

thanks David, this is an important study, and illustrates that further research needs to be conducted into blogging and social media. Hope to see more from Nora and Eric.

By: David Wilson

David Wilson — Tue, 16 Jan 2007 04:39:51 +0000

Interesting insight Craig. I think that social media moved passed the tipping point towards widespread adoption by Inc. 500 companies. That all six of the social media tactics surveyed are seeing double-digit usage indicates that we have moved beyond innovation adoption.
As you say, the concept of social marketing is not new which might explain why online forums/message/bulletin boards which have been around a lot longer than the other tactics have a higher adoption rate.

By: Eric Mattson » Blog Archive » Blog Buzz about Inc. 500 Social Media

Eric Mattson » Blog Archive » Blog Buzz about Inc. 500 Social Media — Mon, 15 Jan 2007 23:26:21 +0000

[...] Social Media Optimization [...]

By: Craig

Craig — Mon, 15 Jan 2007 13:40:54 +0000

I don’t know that admitting to ‘trying’ a social media marketing platform (blogs, social networks)necessarily translates to longer term adoption of the approach. My interpretation is that you have many early adopters (and 15-20% would be about right)who are experimenting with the tactics, and probably an even greater number who have been getting the pitch from their advertising and PR agencies to try it (they need to build some credentials too). The 26% who believe that it is a very important strategy for them is an important metric; it is around the quantitative tipping point for innovation adoption. So hold on in 2007 as the results from these early efforts come in and are very positive.

Also note that social marketing has been around for almost 35 years. Over that time we have gotten pretty good at using marketing to improve health and social conditions around the world using a variety of media tactics including street theater, television, radio and social networks. And we do adapt with new technologies; nice to see Fortune 500 companies are doing the same.