Archive for January, 2007
Forrester Research veteran wrong about social media demographics
I am still catching up on my holiday reading which is why it took me so long to find an article in DM News titled “Let your audience determine your media“ The article was written by Mickey Alam Khan, who is editor in chief of DM News. The “expert” that that Mickey Khan interviewed was Jim Nail, Forrester Research veteran and now chief strategy and marketing officer of Cymfony Inc., a media monitoring and benchmarking service in Watertown, MA.
It is Mr. Nail’s belief that consumers can be broken into three broad categories:
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (3) : Jan 7th, 2007
Congratulations to Pronet Advertising
Search Engine Journal readers voted Pronet Advertising : Best Social Media Optimization Blog. Congratulations to Neil and Cameron.
Filed under Uncategorized : Comments (1) : Jan 5th, 2007
Social Media Optimization (SMO) in 2007
The blogasphere is awash in 2007 predictions and Rohit Bhargava has an interesting one titled Top 7 Marketing Trends for 2007. In looking at marketing trends for the next twelve months, and specifically SMO, Rohit wrote:
Originally introduced just a few months ago, SMO has rapidly blossomed into a movement in the online marketing industry worldwide. Primarily being driven at the moment by those in the search marketing industry, in 2007 I suspect SMO will continue to get broader use from marketers interested in building traffic and buzz online, moving far beyond linking strategy and smart SEO into the marketing mainstream. Hooks to allow site visitors to easily share and bookmark content may become more commonplace than those ubiquitous “email a friend” links.
Filed under Brand Marketing, SEO, Social Media Marketing, Social Media Optimization : Comments (3) : Jan 5th, 2007
Blurring of SMO and SMM
Great article by Cameron over at Pronet Advertising about the blurring between Social Media Optimization and Social Media Marketing.
Cameron does a great job setting the stage for the discussion by clarifying the difference between SMO and SMM. Cameron writes that:
SMO refers to the process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done “on-page” such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the “digg this” and “add to delicious” icons and links that are all over the web today.
Filed under Social Media Optimization : Comments (0) : Jan 3rd, 2007
Building a Social Media Marketing Campaign
It’s the New Year and you have a new marketing budget to work with. Your boss has been catching up on his business reading over the holiday and is all excited about something called Social Media Marketing and MySpace. He or she will come bounding into your office this week (if they have not already been in) and tell you that you should be doing some advertising on this social media thing. So where do you begin?
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (6) : Jan 2nd, 2007
The Shopping Social Network Site Kaboodle
After I wrote the post on Shopping Social Networks Daniel at Emergence Media pointed me to an article that he had written about the SF Tech Session on social bookmarking at Emergence Media
At the SF Tech Session Kaboodle CEO Manish Chandra spoke about how Kaboodle which is a social search engine where people (mostly women) can share home décor products, bridal items and all the way to clothing ensembles.
Here are some of Daniel’s notes from CEO Manish Chandra talk on Kaboodle:
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (2) : Jan 1st, 2007
