Want To Get Traffic From Social Networks?
There was a discussion on Threadwatch last week about how much traffic that the social networks can drive to a web site and how for the social networks trail only Google in generating traffic to a web site.
What struck me most about the thread was the post by Graywolf (aka Michael Gray). Graywolf introduced his comments by saying that Social Media is not just Digg or Delicious or MySpace. That each social network is different and that once you understand what interests the users on a specific social network that you can will be more successful reaching out to them.
Graywold went on to give some examples of the types of content that could be successful on the different social articles. Those examples were:
- Want to get on Digg: How to install the ultimate home network in your new house
- Want to get on Netscape: What Communities have the Best Recycling programs across the US
- Want to get on Stumbleupon: 47 easy ways increase the sale price of your house for under $1000
- Want to get on Newsvine: An In depth look at School Taxes and College Entrance rates Across Vermont
- Want to get on Delicious: How to Save $700 on your Energy Bills with 12 Easy Home Repairs
- Want to get on Reddit: An Arial view of Celebrity Houses in Orange County California
- Want to get on YouTube: Create a series of 5 minute videos on easy in home repairs like fixing a faucet
- Want to get in Flickr: Hold a living room makeover picture contest
- Want to get in Lifehacker: The ultimate guide to network your house using MythTV
- Want to get in Yahoo Answers: Heck there are about a billion questions you could answer and in a non-spammy way and drop your link occasionally
- Want to get on LinkedIn: Go Answer some questions, hardly anyone else is
Before undertaking a social media marketing campaign take a moment and look at what interests the users on the social network that you are targeting. Do they show an interest in your product or service? Do the demographics of the social network match that of your customer base? If the answer to one or both of these questions is no, then the likelihood of your campaign succeeding is slim.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (0) : Jan 28th, 2007
