Comments on: Can Customer Reviews Increase Sales?

By: Bob Gilbert

Bob Gilbert — Tue, 30 Sep 2008 17:11:37 +0000

We would very much like to provide an online venue for our customers to post their reviews about our products. The question I have is what online platforms are available for B2B customer reviews? Everything I see is B2C focused and very expensive. We are not a big online shopping engine with a huge budget. We sell networking equipment, have 4500+ customers, and want a way to share the details of customer experiences with folks investigating our solutions. Is there an online reviews platform that is suited for our B2B needs?

By: » Customer Reviews Reduce Product Return Rate - Social Media Optimization

» Customer Reviews Reduce Product Return Rate - Social Media Optimization — Thu, 28 Jun 2007 14:41:51 +0000

[...] In the past we have asked whether Customer Reviews Increase Sales and the importance of User Generated Content Important in Buying Decision. [...]

By: Valintino

Valintino — Wed, 09 May 2007 09:57:44 +0000

Hello, Your site is great. Regards, Valintino Guxxi

By: David Wilson

David Wilson — Thu, 19 Apr 2007 13:32:49 +0000

Dave, that is a great question. I don’t think that reviews are strictly for the B2C market. A combination of reviews and testomonials can really help a business in the B2B market.

By: Dave Forde

Dave Forde — Thu, 19 Apr 2007 02:55:28 +0000

David – do you thing the same rules apply whether it be a B2B or B2C site? Would people still be willing to post a review if it is say email marketing services vs. an MP3 player?

By: SnabbaPengar.Se » Blog Archive » More (success magazine investor education) tips on becoming a successful freelance copywriter

Tue, 06 Mar 2007 11:41:50 +0000

[...] Can Customer Reviews Increase Sales?Interesting article in Internet Retailer recently about how companies were using user-generated content, in this case reviews, to generate sales. On… [...]

By: Tim

Tim — Thu, 22 Feb 2007 22:47:25 +0000

Interesting discussion. The question was also recently discussed at the kelsey blog

http://www.kelseygroup.com/blog/blog_comment.asp?bi=1399&m=10&y=2006&d=&s=

By: David Wilson

David Wilson — Thu, 15 Feb 2007 15:50:46 +0000

Great question John. There is a delicate balance here that needs to be maintained. I think that a company needs to shows both positive and negative comments. If every review is glowing, then it will not look authenticate to users. On the flip side, companies need to make sure that there is not a concerted effort by people to flood the web suite with negative comments about their products.

So yes, the reviews should contain positive and negative reviews, but companies need to have safeguards in place to stop the user-generated issues that Wikipedia has.

By: john cass

john cass — Thu, 15 Feb 2007 05:25:38 +0000

David, really the question is do you display all consumer information, both negative and positive? I think yes, looking at companies realistically gives them more credibility.