http://social-media-optimization.com/2007/02/more-news-from-borders-and-gatherscom/ Merging of Traditional Media, SEM and Social Marketing Fri, 30 Jul 2010 12:26:52 -0600 http://wordpress.org/?v=2.9.2 hourly 1 http://social-media-optimization.com/2007/02/more-news-from-borders-and-gatherscom/comment-page-1/#comment-4455 J. Clifford Sun, 25 Feb 2007 14:19:11 +0000 http://social-media-optimization.com/2007/02/more-news-from-borders-and-gatherscom/#comment-4455 It's true that Gathers is not a top niche social marketing site, but it does link in with the Borders target market much more than MySpace and YouTube do. Gathers wants to attract book readers, and needs to establish its brand in an arena that is not disrespected by readers, as MySpace and YouTube might be. Have some patience with this relationship. There's a lot of potential, and some good growth in the mature social networking sector. It’s true that Gathers is not a top niche social marketing site, but it does link in with the Borders target market much more than MySpace and YouTube do. Gathers wants to attract book readers, and needs to establish its brand in an arena that is not disrespected by readers, as MySpace and YouTube might be. Have some patience with this relationship. There’s a lot of potential, and some good growth in the mature social networking sector.

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