Been busy trying to prove that Jason Calacanis is wrong and that SMO is not a temporary phase:)
Being busy does not mean that I have not being keeping up with my blog reading, and there has been some great articles written recently.
Rohit blogged about how Mahindra is using a blog to compete with John Deere and sell tractors. This is a great case study for how to run a successful blogging campaign. The writer is authentic, the blog is not hard selling a product and the blog allows people to connect with the Mahindra brand.
Social shopping engines is a topic that I have written about before and INC. magazine has a good article about them and how they allow small retailers to compete with the major brands. A Yahoo/Harris Interactive poll late last year showed that “60% of U.S. adults who plan to shop on the Web viewed recommendations from friends and family as the top factor when choosing a small online retailer for holiday gift buying”. If you are a retail web site, social shopping engines should be part of your online marketing strategy.
Two interesting articles on sports and social media recently by Steve Rubel and Tom Hayes. Sports is the perfect topic for a social network since it combines passion and community, so it is no surprise that the Indianapolis Colts are planning on starting their own social network.
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