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	<title>Comments on: Collaborative or Social Search</title>
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	<link>http://social-media-optimization.com/2007/03/collaborative-or-social-search/</link>
	<description>Merging of Traditional Media, SEM and Social Marketing</description>
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		<title>By: john cass</title>
		<link>http://social-media-optimization.com/2007/03/collaborative-or-social-search/comment-page-1/#comment-7809</link>
		<dc:creator>john cass</dc:creator>
		<pubDate>Fri, 06 Apr 2007 16:57:45 +0000</pubDate>
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		<description>I think you are right there David, search is important.</description>
		<content:encoded><![CDATA[<p>I think you are right there David, search is important.</p>
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		<title>By: David Wilson</title>
		<link>http://social-media-optimization.com/2007/03/collaborative-or-social-search/comment-page-1/#comment-7620</link>
		<dc:creator>David Wilson</dc:creator>
		<pubDate>Wed, 04 Apr 2007 02:20:04 +0000</pubDate>
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		<description>John, the point I was trying to make was that search tools are an integral part of everything we do now. YouTube, Netflix, and Tivo are in essence large search engines. The only difference between them and Google is that YouTube hosts the content that your search finds, where as Google needs to send to the content.</description>
		<content:encoded><![CDATA[<p>John, the point I was trying to make was that search tools are an integral part of everything we do now. YouTube, Netflix, and Tivo are in essence large search engines. The only difference between them and Google is that YouTube hosts the content that your search finds, where as Google needs to send to the content.</p>
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		<title>By: john cass</title>
		<link>http://social-media-optimization.com/2007/03/collaborative-or-social-search/comment-page-1/#comment-7101</link>
		<dc:creator>john cass</dc:creator>
		<pubDate>Sat, 31 Mar 2007 21:14:25 +0000</pubDate>
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		<description>David, let me say first you are right that companies have to be concerned about appearing in other web 2.0 locations. However, it requires that your audience uses search tools to find you. I think companies should also be concerned with social media because people will find out about your company if you are involved with social media communities. This means you might not be found through search but you might be found because everyone in the community is talking about you, or you are talking with them.</description>
		<content:encoded><![CDATA[<p>David, let me say first you are right that companies have to be concerned about appearing in other web 2.0 locations. However, it requires that your audience uses search tools to find you. I think companies should also be concerned with social media because people will find out about your company if you are involved with social media communities. This means you might not be found through search but you might be found because everyone in the community is talking about you, or you are talking with them.</p>
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