Yesterday I wrote about the MySpace Halo Effect, and how that MySpace provides over 25% of the traffic to all the other social networking sites. Well last week we saw how powerful MySpace is in driving traffic to MSN Video.
The announcement last week that News Corp., NBC Universal, AOL, MSN, MySpace, and Yahoo were joining together to jointly power their own winning video venture was met with a yawn by most people. What was not well reported was that “AOL, MSN, MySpace and Yahoo! will be the new site’s initial distribution partners. Their users, who represent 96 percent of the monthly U.S. unique users on the Internet, will have unlimited access to the site’s vast library of content”.
So what does this have to do with the power of MySpace? Well within a week Hitwise was reporting “a massive increase in market share for MSN Video. Its market share of visits shot up 691% for the week ending 3/17/07 vs. the week ending 3/10/07, surpassing MySpace Video”.
And where this spike in MSN Video traffic come from you ask? MySpace! Hitwise reported that “ For the week ending 3/17/07, MSN Video received 24.23% of its upstream traffic from MySpace, up from just 3.73% for the week ending 3/10/07.”
Before last week that MySpace traffic would probably have gone to YouTube or Google Video. Now it is going to MSN Video. If you have been focusing your video marketing just on YouTube and Google Video, If this type of upstream traffic to MSN Video continues then I suggest that you marketing plans for modified to include MSN Video.
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