Archive for March, 2007
Social Media Content
While we are buried in client deliverables this week, some people have been putting up some really good social media content.
Over at SEOmoz, Jane Copeland put together a tremendous piece titled “Social Media Marketing Tactics”. Instead of focusing on the usual social media sites, Jane looks at 30 different sites, their good and bad points, and who their target is. Jane provides a good overview of these sites and introduces somes new ones that you have probably not heard of before.
Filed under Social Media Optimization : Comments (0) : Mar 8th, 2007
When Does SMO 2.0 Arrive?
I was reading this weekend about USA Today’s new Social Media features and it struck me that USA Today is turning itself into AOL or Compuserve. Two dinosaurs from the past, who thought that walled off content, separate from the rest of the Internet, was the way to keep users on their site so they could sell more advertising.
It is amazing how similar the social networking sites are to the walled gardens of the early 1990’s. You have all the features and you widgets that you want within a garden, but it is difficult to communicate with you outside the garden.
Filed under Social Media Optimization : Comments (2) : Mar 5th, 2007
What I would have Told KFC to do
I had an interesting discussion with a client about my KFC post. The question that they asked was that if I had been working on reputation management with KFC, what would I have had them do differently?
It was a great question which eventually led to this post. When an event like rats in a restaurant happens, no amount of PR or reputation management will make the story go away. The situation happened, and what you are trying to do is mitigate the impact of negative press that you are receiving. In the KFC case, as a result of their inactivity, search engine result pages and social media sites like Technorati and YouTube are full of KFC and rats stories. These postings and files will live infamously online for years, impacting the public perception of KFC for years.
Filed under Brand Marketing, Reputation Management, SEO, Social Media Marketing, Social Media Optimization : Comments (0) : Mar 1st, 2007
