Some interesting numbers from HitWise and the Guardian about how we interact with social networks, and the news is surprising. According to Bill Tancer, an analyst with HitWise , only 0.16% of visits to YouTube are by users uploading video for others to watch. And only 0.20% of visits to Flickr are to upload new photos.
These numbers are even less than what in line with what Guardian writer Charles Arthur noted last year, when he suggested that an emerging rule of thumb suggests that for every 100 people online, one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.
If you are involved in social marketing these numbers show the important of influencers within a community. With only 10 in a community interacting with your content, it is important to make sure that you have the “best 10” participating.
{ 2 comments… read them below or add one }
Ariel 05.03.07 at 3:59 pm
I take issue with the Flickr number — most regular users don’t go to the site to upload photos because they use Flickr’s many uploader tools to skip over the web interface.
David Wilson 05.04.07 at 11:27 am
Good point Ariel. That will certainly impact those numbers.