Continued Growth of Social Media

Posted on April 11, 2007 Written by 3 Comments

Interesting interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins. In the interview Tomkins makes a couple of interesting points about the growth of social media content.

If you look at the amount of new searchable content that is being produced every day, you will find that the amount of content that comes from the social media is much more than the amount of content that is produced by traditional, professional media (like newspapers or professionally developed web sites). In traditional media, around five gigabytes per day of content is being created. Social media content already may be at least twice that.

Social media is a category that was unknown and has shot forward in the volume of content. Almost, 10-15% of global consumption worldwide is of this kind of material rather than the traditional stuff. The jury is still not out on whether the quality per word of social media content will be lower than professional content.

Social media content is still in its infancy. That it is now double the content produced by traditional media outlets is one of the reasons why so many newspapers like The USA Today and Washington Post are racing to add social networking features to their web sites.

David Wilson

I have been in providing Search Engine Optimization (SEO) services to clients for the last 8 years. I believe that SMO is where all the online services are going to converge over the next 18 months.

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Filed Under: Social Media Marketing, Social Media Optimization

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  1. Social Media Growth says:
    April 12, 2007 at 12:31 am

    [...] A nod goes to David Wilson at the Social Media Optimization blog for posting a quote that shows the incredible growth of social media. The quote was from an interesting Financial Express (warning: lots of popups) interview with the Director of Search Research at Yahoo! Research, Andrew Tomkins, and it’s simply astounding. Tomkins says the content created every day by social media like blogs, message boards, wikis, podcasts, and vlogs is now far more than traditional media. If you look at the amount of new searchable content that is being produced every day, you will find that the amount of content that comes from the social media is much more than the amount of content that is produced by traditional, professional media (like newspapers or professionally developed web sites). In traditional media, around five gigabytes per day of content is being created. Social media content already may be at least twice that. [...]

    Reply
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    May 11, 2007 at 12:38 am

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