While everyone has been focused on Google’s $3.1 billion acquisition of Doubleclick and what it means for the online advertising business, PepperJam CEO Kris Jones points out that the acquisition makes Google the largest SEM company in the US.
Doubleclick is the parent company of Performics who also happens to be one of the major players in the affiliate marketing space.
The Peformics/Google relationship opens up a while host of questions that the mainstream media (and government) have not picked up yet. In the coming days I am sure that more will be written about this, but kudos to Kris for being first with this story.
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