A new environmental friendly social site called Riverwired.com launched recently. The environment and eco-friendly products are generating a lot of positive press these days, which is something that RiverWired founder Catherine Billon is hoping to build on.
“All over America, people have a shared goal of living greener. Our mission is to help by providing a one-stop-shop for our audiences to easily find, showcase and share stories, information, and entertainment having to do with living green.”
RiverWired hopes to earn revenue by selling advertising on its site that targets those concerned about environmental issues.
What the RiverMead site shows is how niche social networks are becoming as people seek out others with similar likes and values. This trend can make marketing on social networks harder as you need to find all the niche sites, instead of just focusing on one or two big sites.
{ 0 comments… add one now }