Comments on: SEO and Social Media Optimization

By: Jeff Quipp

Jeff Quipp — Thu, 26 Apr 2007 03:50:20 +0000

Agreed asbout SES NY … the focus was more on generating short bursts, but not how to make that traffic more sticky. I found the speakers knew their subjects, but were somewhat unwilling to part with the tidbits of knowledge they had that would have truly made it worthwhile. Neil Patel was funny though!

By: Daniel

Daniel — Thu, 19 Apr 2007 22:52:52 +0000

Hey David,

I feel for you in your frustrations. I’ve had the same feeling too when everyone thinks Social Media Marketing is brand spanking new, when it’s a new form of Word-of-Mouth-Marketing and still follows many of the same rules. I’ve posted it here
“Hey Social Media Marketers, Remember Word-of-Mouth Marketing?“

By: Hey Social Media Marketers, Remember Word-of-Mouth Marketing? at Emergence Media

Hey Social Media Marketers, Remember Word-of-Mouth Marketing? at Emergence Media — Thu, 19 Apr 2007 08:10:54 +0000

[...] Social Media Marketing as a Bigger Picture, Not an SEO Tool So why does this matter? David Wilson said that at he felt SES and of the SEO World: “The SEO field needs to stop thinking of social media optimization as a short-term tactic that they can use to game the search engines. Not everything needs to center around a company’s URL.” [...]

By: David Wilson

David Wilson — Wed, 18 Apr 2007 19:25:28 +0000

Mark

Great points. I also find it interesting that SEO tactics for social media are almost all spammy.

I think that “social reputation” will become part of the search engines algorithms and that anyone company engaging in these tactics will find their web site traffic impacted.

David

By: David Wilson

David Wilson — Wed, 18 Apr 2007 19:01:33 +0000

Hi Cameron

I actually never made it to NY for SES. My comments were based on what I read and heard from people that were there.

I did make it out to the Elite Retreat in San Fran last month so I did get to finally meet Neil.

By: mblair

mblair — Wed, 18 Apr 2007 03:18:29 +0000

It’s interesting in that mainstream SEO has moved more towards “white hat” long-term content-centric strategies where value is baked into their marketing. Yet for many SEOs, when it comes to social media its a bit back to the old school — doing everything that they can get a way with and then some.

While Google’s algorithms for auto-detecting spammy material are far ahead of those of any of the social media websites, the risk of it all backfiring is much higher than in the social media.

In Google you can file a reinclusion request, but in social media where do you go to get your reputation back?

By: Cameron Olthuis

Cameron Olthuis — Tue, 17 Apr 2007 17:41:08 +0000

David, First of all I’m disappointed that we didn’t get a chance to meet at the conference. I had no idea you were going.

Second, I agree completely with your opinions on the conference tracks. Not only that but I felt like some of the speakers did a very poor job at representing our industry. They came off sounding very spammy and that reflects very poorly on what we’re trying to accomplish. We already get enough heat for being spammers, now I can see why.