Comments on: Wikipedia is about traffic also

By: Wikipedia-markkinoinnin ABC | Nettibisnes.Info

Wikipedia-markkinoinnin ABC | Nettibisnes.Info — Thu, 03 May 2007 05:01:27 +0000

[...] Isoista toimijoista Wikipedia-linkkien tehon on huomannut Comedy Central -TV-kanava (joka myös pilailee tietosanakirjan kustannuksella). Kanava saa jopa 90 00o käyntiä Wikipediasta kuukausittain. [...]

By: David Wilson

David Wilson — Wed, 18 Apr 2007 18:58:32 +0000

Hi Mark

You are right about the great job that Comedy Central is doing with Wikipedia. Obviously it is a partnership that works well for both parties, but I don’t know of another web site that takes advantage of Wikipedia’s audience like Comedy Central.

By: David Wilson

David Wilson — Wed, 18 Apr 2007 18:55:51 +0000

Sergey good point. I think that Google’s preoccupation with Wikipedia is a little extreme. Never the less, the organic listing I am sure is driving a lot of that traffic.

By: mblair

mblair — Wed, 18 Apr 2007 03:39:27 +0000

I think Sergey makes a bit of a point that Wikipedia is probably siphoning off some search traffic that would otherwise go direct to Comedy Central’s brand content properties. It’s hard to really evaluate the impact, as if Wikpedia was out of the top ten, something else would be there that probably would be far less likely to server as a direct referral to Comedy Central’s site.

That being said, it doesn’t undercut at all the importance of a Wikipedia strategy at all as they are in fact featured in the top 10 on Google for most everything.

One big thing going in Comedy Central’s favor is that they are so popular with the demographic that edits Wikpedia that they can get an article for pretty much anything — including each and every episode of South Park.

If the Wikpedians don’t find anything about your business noteworthy enough to merit even one article, then you are facing an uphill battle at Wikipedia in terms of relevancy.

I think I’m going to spend some time looking deeper at Comedy Central’s Wikipedia campaign. From the little bit of poking around I’ve done they are really doing an amazing job.

By: Sergey Petrov

Sergey Petrov — Tue, 17 Apr 2007 13:00:55 +0000

David, just imagine that Google ranks http://en.wikipedia.org/wiki/Comedy_Central as #1 for “comedy central”. How many traffic will Comedy Central get from Wikipedia?

By: David Wilson

David Wilson — Tue, 17 Apr 2007 00:05:15 +0000

The point though Sergey is that Comedy Central is getting 90k visitors a month from Wikipedia, not from the search engines. This is in addition to the search engine traffic that they are getting

By: Sergey Petrov

Sergey Petrov — Mon, 16 Apr 2007 14:12:19 +0000

IMHO, if you’re so well-known as Comedy Central, this is not a big trick to get 90,000 visits per month from Wikipedia (#3 in Google for “comedy central”)

All they need is to dominate in SERPs for top10.