Interesting note in B2B Online about a survey from InfoWorld Media Group and Palmer Research about how B2B marketers view social networks. The study showed that while 56% of marketers say they are members of online social communities, only 38% are members of business-related networks online.
What was most interesting was that 69% of executives feel social media networks are not important, while 31% indicated they are somewhat to extremely important. “Most users are not yet sold on the value of social networks said Paul Calento, senior VP-strategic development at InfoWorld.
I find it amazing at these numbers. That 69% of executives in 2007 feel that social media networks are not important runs contrary to everything that is being written or studied.
