The MySpace study that Isobar released last week offered some very interesting insight into the marketing potential of social networks.
Some of the study highlights are that:
More than 70% of Americans 15-34 are actively using social networks online and the research showed social networking sites taking a strong foothold in the primetime hours.
If you are a marketer and relying on traditional mainstream media like Network TV to reach this target audience, your ads are playing to an empty room. In order to reach this demographic you need to be seen where they are, and that is online in the social networks.
More than 40% of all social networkers said they use social networking sites to learn more about brands or products that they like, and 28% said at some point a friend has recommended a brand or product to them.
These are really big numbers. The 40% of all social networkers use social networking sites to research brand or products is huge. How many brands have a well managed, well thought out social media marketing campaign? Not that many, and the brands that do not are simply not being considered when the purchase decision is being made.
{ 0 comments… add one now }