The continued growth of niche social network site continues with the announcement that Care2, the largest green social media site added a new area to its Web site dedicated to healthy and sustainable living, with the first environmentally focused social news service.
According to the press release Care2 Green Living features C2NN—Care2’s popular social news service—now with a dedicated environmental focus, allowing members to submit breaking “green” stories and rank them based on popularity. As global warming and sustainable living issues hit the mainstream, more than 7 million members have joined the Care2 community – with a record 2 million members joining in the past year to learn, share and take action to improve the world around them.
“We’re doing for the green movement what Digg.com did for technology and business news. By turning the reins over to our community, we’re empowering them to raise awareness of the biggest environmental issues impacting us all,” said Randy Paynter, founder and chief executive officer of Care2. “Our Green Living site makes it easy for people to interact and to help one another take action on issues they are passionate about – from global warming to nontoxic products to human and animal rights.”
Niche social markets are becoming an important part of the social network stratosphere. If you are a marketer, you need be aware of the different niche social networks in your space, as they will contain the most passionate users of your products and services.
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