Merging of Traditional Media, SEM and Social Marketing
From the monthly archives:
Going crazy with client work this week, but here are some interesting social media stories that I came across this weekend.
Last week I blogged about the Obama/MySpace issue. Well this story has really taken off, with a lot of bloggers voicing their opinions. Four good articles that I read were SMO Blog, Tech President, a MySpace page devoted to this topic and also the Obama campaign. Overall I would say that the blogospere is overwhelminging negative about how the campaign handled this.
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Interesting story from MySpace today where Barack Obama supporter Joe Anthony who had been running a successful MySpace site for Barack suddenly found out that his space was actually Barack’s.
The MySpace site, which Joe Anthony started 2 ½ years ago, is something that the Barack camp had been ok with. In fact according to the AP story with the Obama team, which worked with Anthony on the content and even had the password to make changes themselves.
Problems arose when the Senator’s Presidential aspirations started to gain momentum and the campaign became concerned about an outsider having control of the content so the campaign told Anthony they wanted him to turn over the MySpace site to them.
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The MySpace study that Isobar released last week offered some very interesting insight into the marketing potential of social networks.
Some of the study highlights are that:
More than 70% of Americans 15-34 are actively using social networks online and the research showed social networking sites taking a strong foothold in the primetime hours.
If you are a marketer and relying on traditional mainstream media like Network TV to reach this target audience, your ads are playing to an empty room. In order to reach this demographic you need to be seen where they are, and that is online in the social networks.
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