Interesting news that Microsoft has launched a new niche social network called Aggreg8 aimed at IT professionals. Aggreg8’s launch comes on the heels of a study just released by Universal McCann and KnowledgeStorm in which participants said social networks are best used in a business environment for collaboration and knowledge sharing.
A few points from the survey:
- 45.3% of respondents have a profile on a social networking site.
- Over half of them have a profile on LinkedIn.
- Other social networking sites popular with tech pros are MySpace, Orkut and Ryze.
- 68.8% of participants use social networking sites for biz networking or development.
- 58.6% use them for personal reasons, 33.5% for job search and 13.8% for sales leads.
Niche social markets is the next hot area in the social marketing arena. If you are a company that wants to market to IT professionals, then you should be looking at sites like Aggreg8.
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