Advertising on StumbleUpon
Our social media case studies and experiments have shown that StumbleUpon can be a really good source of social media traffic. For those of you not interested in becoming a regular StumbleUpon member, there advertising program is a great way to drive highly targeted traffic to your web site and a very competitive cost per click.
What I like about StumbleUpon’s ad program is that there is no ad impression or click-through. Instead your page will be the only content displayed in the user’s web-browser. Your site isn’t wrapped inside a frame or presented as an ad within another page.
From an advertiser’s standpoint, StumbleUpon allows you to target individuals by their personal interests, history of rating similar sites, location, and demographics (age, gender). All this for only 5 cents a visitor!
From talking of people who have advertised on StumbleUpon, a common theme is the residual effect of your campaign. For example is you target 1,000 visitors ($50) these visitors will invariably rate your page which will bring additional traffic to the site. If you are buying 1,000 visitors it is not unusual to get 2,000-3,000 visitors to your site from the campaign which can reduce you cost per visitor to 1-2 cents a visitor.
But like any type of advertising campaign, the ultimate measure is did the traffic convert? The answer to that is that it depends on what your target audience is. If you can target a specific niche or category within StumbleUpon then you are more likely to have traffic that converts instead of focusing on a broad category like Blogs.
Have you advertised on StumbleUpon and what results have you seen?
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (2) : Jun 27th, 2007
July 11th, 2007 at 2:33 pm
We’ve tried StumbleUpon for advertising and have been pretty happy with it. It definitely drives more targeted visitors and it’s really easy to use and pay for. You just need to make sure that the stumblers are going to like your site or they may rate it down which might do more harm than good in the long term.
July 16th, 2007 at 1:37 pm
Here’s one more way try http://www.15blogs.com
Its a more controlled environment for Stumble
You need Stumbles, Diggs, and Links to really get traffic.