Archive for June, 2007
What Social Media Sites Send Traffic Review
Over the last two weeks we have conducted two different experiments to measure what social media sites sent traffic. In creating the test environment we deliberately picked two blogs that were unknown with no existing backlinks to them. We also did not attempt to “game” or promote these blog post on any of the social media sites that we contacted.
Our first experiment was with a blog post called The Story of Tea. We submitted the post to 20 social media sites and watched the page become the 3rd most viewed page on the site with 826 page views! The second post was called “Shopping For Tents” and we submitted the post of about 30 social media sites. That post has had 303 page views.
Filed under Case Studies, SEO, Social Media Marketing, Social Media Optimization : Comments (1) : Jun 18th, 2007
Social Media Traffic - Thursday
Thursday marked day four of this weeks social media traffic experiment. Not surprisingly traffic has slowed down, but with over 300 page views this week, the post continues to receive traffic and readers.
On Thursday afternoon I submitted the post to Fark.com and I was happy to see 8 referrals to the site yesterday. The social media sites sending traffic to the blog are:
- Stumbleupon.com - 117 Visits
- Reddit.com – 28 Visits
- Fark – 8 visits
- Digg.com - 4 Visits
- Google Referral – 3 Visit (this is for Google bookmarks)
- Indianpad.com – 2 Visits
Filed under Case Studies, SEO, Social Media Marketing, Social Media Optimization : Comments (0) : Jun 15th, 2007
Social Media Traffic - Wednesday
Wednesday marked day three of this weeks social media traffic experiment. Not surprisingly traffic has slowed down, but interestingly the post continues it see double digit page views on Tuesday and Wednesday.
Yahoo is showing only one link to the page, but now that backlink is from Redditm while yesterday it was from Del.icio.us.
Overall the blog post has been viewed 284 times this week. The social media sites sending traffic to the post are:
- Stumbleupon.com - 117 Visits
- Reddit.com – 27 Visits
- Digg.com - 4 Visits
- Indianpad.com – 2 Visits
Filed under Case Studies, Social Media Marketing, Social Media Optimization : Comments (1) : Jun 14th, 2007
Social Media Links Helping With SEO
It is quite apparent after only two tests that links from social media sites can have a very positive impact on your search engine rankings, especially with Google.
As Adam Snider of Law Depot commented yesterday:
Ranking high in search results is one of the huge payoffs I’ve noticed while submitting to social bookmarking sites. Even if a particular site doesn’t bring a lot of direct traffic, these sites tend to get indexed often and rank high in Google’s SERPs. Even if no one from Digg actually visits your site, just having the link on Digg will boost your search results, which is a benefit that certainly can’t be ignored.
Filed under Case Studies, SEO, Social Media Marketing, Social Media Optimization : Comments (2) : Jun 14th, 2007
Social Media Traffic - Tuesday
Tuesday marked day two of this weeks social media traffic experiment and the big news was the surprising SEO results of the page.
The first surprise was that Yahoo has already spidered the site and is showing a backlink from Del.icio.us. The second surprise was a Google search for the blog post title “Shopping For Tents” shows two results on the home page for the post. One leads to Digg and the second leads to Reddit. So in less than a week we were able to get our blog post onto the first page of Google for a phrase with over 1.8 million competing pages purely on the strength of links from social media sites.
Overall the blog post has been viewed 268 times this week. The social media sites sending traffic to the blog are:
Filed under Case Studies, SEO, Social Media Marketing, Social Media Optimization : Comments (1) : Jun 13th, 2007
Social Media Traffic - Monday
Monday kicked off a new week and another social media experiment. This week we are using an article called Shopping for Tents to measure what social media sites sent traffic to the blog post.
We posted the blog article late Friday and then spent most of today submitting the article to the 30+ social media sites listed below. Even using Social Poster this process still took a couple of hours to complete. The up-side is that we now have the username Social Media on almost every social media blog:)
Filed under Case Studies, Social Media Marketing, Social Media Optimization : Comments (0) : Jun 12th, 2007
Reputation Management or Customer Service?
Interesting article in the Boston Globe this weekend about how the airlines are now using social media tactics to improve customer service especially with its top customers.
Continental Airlines now has customer service reps whose job it is to visit forums and blogs and see what people are saying about their airline. The main SMO guru at Continental is Scott O’Leary. According to the article:
Since being assigned to monitor Flyertalk, www.airliners.net, and blogs on various websites, O’Leary has solved dozens of problems that irritate road warriors. He has posted more than 500 comments in the past year alone on Flyertalk, most answering questions, shooting down rampant rumors, or highlighting a change in the airline’s frequent-flier program.
Filed under Brand Marketing, Reputation Management, Social Media Marketing, Social Media Optimization : Comments (2) : Jun 12th, 2007
This Weeks Social Media Experiment
This week I will continue our ongoing experiment to see what social media sites send traffic. The article that we are using is titled “Shopping for Tents”. We posted the article on Friday to ensure that we would have no problems adding it to the social networks today.
The blog we are using is relatively new with no real traffic to speak of. That way the name or title of the blog will not impact the traffic that we get. As with last week we are not trying to “game” any of the social engines by asking people to vote for the story and we are tracking the referrals to the site using Google Analytics.
Filed under Case Studies, Social Media Marketing, Social Media Optimization : Comments (0) : Jun 11th, 2007
What Social Media Sites Send Traffic – Day 4
So our experiment to see what social media sites drive traffic is coming to a close and we have gathered a lot of interesting data. From the traffic data, I was surprised to see that Reddit sent the second most amount of traffic, after StumbleUpon.
StumbleUpon is a really good source of social media traffic and I highly recommended that you include this as part of your social marketing strategy.
Since I made no attempt to “game” the social media sites by asking people to vote for this article, I was not surprised that Digg traffic was a low as it was.
Filed under Case Studies, Social Media Marketing, Social Media Optimization : Comments (4) : Jun 8th, 2007
What Social Sites Send Traffic - Day 3
This is day three of our experiment to see what social media sites drive traffic. Here are the links to the previous day’s articles (day 1, day 2).
Traffic Update
We are using Google Analytics to measure the traffic from each social site. So far this week the traffic data looks like this:
• Stumbleupon.com – 132 visits
• Reddit.com – 37 visits
• Digg.com – 8 visits
• Technorati.com – 3 visits
• Indianpad.com – 3 visits
• Netscape.com -2 visits
• Myweb2.search.yahoo.com – 2 visits
Filed under Case Studies, Social Media Marketing, Social Media Optimization : Comments (3) : Jun 7th, 2007
