Yesterday I wrote about a test that we are running to see what social media sites send traffic.
We are using Google Analytics to measure the traffic from each social site. After the first day, the traffic data looked like this:
• Stumbleupon.com – 132 visits
• Reddit.com – 33 visits
• Digg.com – 8 visits
• Technorati.com – 3 visits
• Indianpad.com – 2 visits
The following sites sent 0 traffic on the first day.
• Netscape.com
• Del.icio.us
• Google.com/Bookmarks
• Myweb2.search.yahoo.com
• Socialogs.com
• Furl.net
• Diigo.com
• Wirefan.com
• Bibsonomy.org
• Looklater.com
• Blinklist.com
When you mention social media sites to business owners or marketing professionals, one of the first questions we often get asked, is whether these social sites can drive any traffic to a web site.
Recently we conducted an experiment for a client using a blog article that they had written. We then submitted that blog post to the following social media sites:
- Digg.com
- Netscape.com
- Reddit.com
- Del.icio.us
- Stumbleupon.com
- Google.com/Bookmarks
- Myweb2.search.yahoo.com
- Technorati.com
- Indianpad.com
- Socialogs.com
- Furl.net
- Diigo.com
- Wirefan.com
- Bibsonomy.org
- Looklater.com
- Blinklist.com
Social retailing is a phrase that is gaining momentum in the online retail world. Traditionally e-commerce sites have concentrated on catering to individual shoppers- what the research firm Gartner calls the “solo hunter.”
Today’s shopper according to Gartner is a “social gatherer”. They are looking for more interaction with people when they shop.
“Online vendors of goods and services that ignore the social dimension, as exemplified by the ’social gatherer’ archetype, are ignoring a potentially large revenue component,” noted a recent Gartner report. “These vendors are, in a substantial sense, ‘leaving money on the table,’” the report stated.
About six weeks ago I wrote about how MySpace and Photobucket were fighting and how MySpace had blocked their users from using Photobucket content in their user profiles.
So I found it very interesting then to see that Fox Interactive Media (owners of MySpace) had spent about $US250 million to buy Photobucket, which draws more than 30 million monthly visitors who view and store billions of digital photographs, videos and slideshows.
The Sydney Morning Herald quoted Fox Interactive president Peter Levinsohn as saying:
