Comments on: 80% of consumers take action based on online video ads http://social-media-optimization.com/2007/07/80-of-consumers-take-action-based-on-online-video-ads/ Merging of Traditional Media, SEM and Social Marketing Mon, 21 May 2012 02:15:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Snider http://social-media-optimization.com/2007/07/80-of-consumers-take-action-based-on-online-video-ads/comment-page-1/#comment-15688 Adam Snider Wed, 11 Jul 2007 18:41:25 +0000 http://social-media-optimization.com/2007/07/80-of-consumers-take-action-based-on-online-video-ads/#comment-15688 Whoops! Typo...that should say "conversion rate," not "conversation rate." Whoops! Typo…that should say “conversion rate,” not “conversation rate.”

]]> By: Adam Snider http://social-media-optimization.com/2007/07/80-of-consumers-take-action-based-on-online-video-ads/comment-page-1/#comment-15685 Adam Snider Wed, 11 Jul 2007 18:40:38 +0000 http://social-media-optimization.com/2007/07/80-of-consumers-take-action-based-on-online-video-ads/#comment-15685 The title of this post is a bit misleading. If I'm reading that quote correctly, it's saying that 80% of people who watch videos online have watched video ads. Of those, 52% took an action. 52% is still an incredible rate. Even the 16% who made a purchase based on the ads is a very high conversation rate. But, it's hardly 80%. The title of this post is a bit misleading. If I’m reading that quote correctly, it’s saying that 80% of people who watch videos online have watched video ads. Of those, 52% took an action.

52% is still an incredible rate. Even the 16% who made a purchase based on the ads is a very high conversation rate. But, it’s hardly 80%.

]]>