http://social-media-optimization.com/2007/07/bad-reviews-can-be-good-news/ Merging of Traditional Media, SEM and Social Marketing Thu, 09 Sep 2010 15:41:19 -0600 hourly 1 http://wordpress.org/?v=3.0.1 http://social-media-optimization.com/2007/07/bad-reviews-can-be-good-news/comment-page-1/#comment-16347 » Third Time Lucky For Wal-Mart? - Social Media Optimization Wed, 25 Jul 2007 16:05:57 +0000 http://social-media-optimization.com/2007/07/bad-reviews-can-be-good-news/#comment-16347 [...] Now I can applaud Wal-Mart for not giving up on social media and continuing to try new things. It’s two previous social media experiments have shown that Wal-Mart want to control the interaction with the customer. So how will Wal-Mart react to negative customer reviews? Based on there past behavior I expect that Wal-Mart will quietly scuttle this latest social media marketing campaign before the end of the year when negative reviews start to show up across their site. [...] [...] Now I can applaud Wal-Mart for not giving up on social media and continuing to try new things. It’s two previous social media experiments have shown that Wal-Mart want to control the interaction with the customer. So how will Wal-Mart react to negative customer reviews? Based on there past behavior I expect that Wal-Mart will quietly scuttle this latest social media marketing campaign before the end of the year when negative reviews start to show up across their site. [...]

]]> http://social-media-optimization.com/2007/07/bad-reviews-can-be-good-news/comment-page-1/#comment-16006 Adam Snider Tue, 17 Jul 2007 18:29:04 +0000 http://social-media-optimization.com/2007/07/bad-reviews-can-be-good-news/#comment-16006 I don't really have anything to add to this. I just wanted to say that I agree wholeheartedly. I don’t really have anything to add to this. I just wanted to say that I agree wholeheartedly.

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