Comments on: Borders Gather Six Months Later http://social-media-optimization.com/2007/07/borders-gather-six-months-later/ Merging of Traditional Media, SEM and Social Marketing Sun, 05 Feb 2012 10:23:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Be Bold: Borders and Walmart http://social-media-optimization.com/2007/07/borders-gather-six-months-later/comment-page-1/#comment-16275 Be Bold: Borders and Walmart Tue, 24 Jul 2007 03:27:46 +0000 http://social-media-optimization.com/2007/07/borders-gather-six-months-later/#comment-16275 [...] Sales have increased. Take that, detractors! [...] [...] Sales have increased. Take that, detractors! [...]

]]> By: Steve Weber http://social-media-optimization.com/2007/07/borders-gather-six-months-later/comment-page-1/#comment-16221 Steve Weber Mon, 23 Jul 2007 00:40:42 +0000 http://social-media-optimization.com/2007/07/borders-gather-six-months-later/#comment-16221 Maybe Borders doesn't have enough cash to get on Facebook. Borders has never shown much ambition with the Internet anyway. Even today, Borders.com is simply a front end for Amazon (although they said last November they were going to drop the partnership and open their own online store). I like Gather though. I hope they can create a bit more buzz and become "the MySpace of books" as was envisioned. Maybe Borders doesn’t have enough cash to get on Facebook. Borders has never shown much ambition with the Internet anyway. Even today, Borders.com is simply a front end for Amazon (although they said last November they were going to drop the partnership and open their own online store).

I like Gather though. I hope they can create a bit more buzz and become “the MySpace of books” as was envisioned.

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