Did you expect anything else? In my experience, traditional advertising is terrified of the web, and with good reason – the game has changed, the medium has changed, and as a result, they simply don’t know whether or not there will be a chair waiting for them every time the music stops.

The funny thing about this article is it doesn’t even acknowledge a bigger issue, which is the rate at which the web is more and more becoming the dominant medium for information and entertainment. That fact alone is enough to compel most savvy brand managers to at least dip their media budget, errrrrr toes, in the SMO water.