Couple of interesting stories I came across:

• Catalyst reports on the first viral marketing campaign by a major pharmaceutical company
• Pronet reports on Social Media Versus Traditional Media: Brand Impact Analysis
• Pablo has a review of The New Digg For Online Marketers- Sphinn.com
• Search Marketing Standard begins a series on advertising on social networks
• Review of Buzznet, a social networking site
• Jeremiah Owyang covers how Corporations want answers about “How” to do social media

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