Merging of Traditional Media, SEM and Social Marketing
From the monthly archives:
Couple of interesting stories I came across:
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In the past I have written about the positive impact that user-generated content can have on sales. But what happens if someone writes a negative post, article or review of one of your products? For many marketing managers, the threat of a negative review is enough to make sure that there is not user-generated content on their site. But is this is right move?
Well Joan Voight in a recent Adweek article pointed out that more and more companies are moving towards user-generated content and customer reviews.
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We are really excited that Rohit Bhargava, Vice President, Interactive Marketing Ogilvy Public Relations and the person who coined the term social media optimization has agreed to be the interviewed in our social media optimization series.
Rohit leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington DC and is a founding member of the 360 Digital Influence team at Ogilvy. He is a frequent speaker at industry events and is a specialist in combining “traditional” interactive marketing efforts with innovative social media marketing strategy to help clients succeed in the new media landscape. His current list of clients includes Intel, Johnson & Johnson, Lenovo, and Unilever. Prior to joining Ogilvy PR, he was Executive Producer of the interactive team at Leo Burnett in Sydney, Australia and has worked internationally in several countries. He authors the popular marketing blog Influential Marketing and recently signed a deal to publish his first marketing book with McGraw-Hill.
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It might be summer, but there is no rest in the social media world. This week in our social media interview series we interviewed Sujan Patel of Docshop to talk about some of the social media tactics that he is using.
Sujan spoke about the importance of testing a social media campaign before you launch it:
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Interesting survey of 2,000 Canadian shoppers by J.C. Williams Group. The fact that users trust the opinions of others when buying a product is not news. What is newsworthy is that Canadians trust reviews on e-commerce sites almost twice as much as those in traditional media sources like newspapers and magazines.
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Online video advertising is proving to be an effective method of persuading consumers to visit web sites, go to a store or make a purchase, according to a new study from the Online Publishers Association.
The OPO study showed that::
Overall, 80% of all video viewers have watched a video ad online 52% have taken some sort of action, whether it’s checking out a website (31%), searching for more info (22%), going into a store (15%), or making a purchase (16%).In addition, if the consumer had a prior brand affinity toward an advertised brand and they liked the adjacent video content, brand consideration jumped 61%, according to the study. If the consumer’s initial attitude toward the brand was neutral or negative, brand consideration still rose 21% if they liked the video content.
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Great article by Darren Rowse at Problogger.net titled “Why StumbleUpon Sends More Traffic Than Digg. In the article Daren looks at the referring traffic for one of his blog posts titled “11 Surefire Tips for Improving Your Landscape Photography” and what he found was really interesting.
Traffic Data From Week 1
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The always-effervescent Lisa Barone over at Bruce Clay apparently has had a change of heart regading everyone’s favorite online encyclopedia, Wikipedia. In a recent blog post, she details how she’s come to see the wiki-light, by learning to regard the site as a ‘resource instead of a definitive answer’.
I don’t want to sound like that one person you know who never figured out the end of the Sixth Sense, but I don’t get it. It’s easy to agree with Lisa’s assessment that Wikipedia, when seen as little more than a launching pad for research, is an effective site. The problem is, as a reference, shouldn’t Wikipedia count for more?
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We are really excited that Sujan Patel of Docshop has agreed to be the interviewed in our social media optimization series.
Sujan Patel is responsible for driving organic and social media traffic to Docshop, a health information portal.
Getting web sites to link to anything health related can be an extremely difficult task, but Sujan has managed to add over 38,000 links this year!
We are very excited that he agreed to share his views and experience about what he finds works and doesn’t work in social media.
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It was another interesting week in the social media world. We started off the week with an interview with James Connell, Director, E-Commerce, Digital Marketing and New Media, Roots Canada Ltd.. James spoke about some the importance of community involvement as part of your social media tactics:
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