Comments on: Third Time Lucky For Wal-Mart? http://social-media-optimization.com/2007/07/third-time-lucky-for-wal-mart/ Merging of Traditional Media, SEM and Social Marketing Sun, 05 Feb 2012 10:23:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Wilson http://social-media-optimization.com/2007/07/third-time-lucky-for-wal-mart/comment-page-1/#comment-16429 David Wilson Fri, 27 Jul 2007 02:28:48 +0000 http://social-media-optimization.com/2007/07/third-time-lucky-for-wal-mart/#comment-16429 I agree Adam. Wal-Mart loves the idea of SMO. They just don't want to give up control of the message or conversation. David I agree Adam. Wal-Mart loves the idea of SMO. They just don’t want to give up control of the message or conversation.

David

]]> By: Adam Snider http://social-media-optimization.com/2007/07/third-time-lucky-for-wal-mart/comment-page-1/#comment-16397 Adam Snider Thu, 26 Jul 2007 14:20:49 +0000 http://social-media-optimization.com/2007/07/third-time-lucky-for-wal-mart/#comment-16397 I suspect you're right about who Wal-Mart will ultimately handle this latest foray into SMM. They just don't seem to get that you can't control the discussion. Sure, you can be involved and help guide the discussion--that's part of the idea behind SMO and SMM--but you can't control it. Sadly, despite having two projects fail for this very reason, I think that Wal-Mart will still try and control the discussion, either by quietly deleting negative reviews, or by abandoning the project all together if too many negative reviews are submitted. I suspect you’re right about who Wal-Mart will ultimately handle this latest foray into SMM. They just don’t seem to get that you can’t control the discussion.

Sure, you can be involved and help guide the discussion–that’s part of the idea behind SMO and SMM–but you can’t control it. Sadly, despite having two projects fail for this very reason, I think that Wal-Mart will still try and control the discussion, either by quietly deleting negative reviews, or by abandoning the project all together if too many negative reviews are submitted.

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