Week In Review
It might be summer, but there is no rest in the social media world. This week in our social media interview series we interviewed Sujan Patel of Docshop to talk about some of the social media tactics that he is using.
Sujan spoke about the importance of testing a social media campaign before you launch it:
When I do social media marketing for any site I do extensive testing and tracking. Each site is different and will have very different results. testing and tracking is quite simple: Keep a written record of everything you do. If post a particular type of post Monday morning and it drives you 3000 visitors and you do the same type of post Tuesday night but it only drives 300 visitors. This helps you isolate the problem. So keep a written record of every story and the success and even failure.
When asked about some of the opportunities in social media that you see that marketers are not taking advantage of Sujan gave several great examples:
Niche sites. Digg, and Stumble Upon are very good sites and can drive a lot of traffic but smaller niche sites can drive good traffic that is more likely to come back to your site. This is something I haven’t seen many marketers take advantage of. Lets say I had a sports websites I would submit to smaller sports based social media sites like Sojjo or http://ballhype.com/ or http://scoreguru.com/.
Later on in the week we looked at the type of StumbleUpon and Digg traffic that Darren Rowse at Problogger is getting. We also wrote about the impact that video has on driving consumers to take action and how Canadians love social networking.
Next week we have a couple of great posts lined up. On Monday we have an interview with Rohit Bhargava, Vice President, Interactive Marketing Ogilvy Public Relations and the person who coined the term social media optimization. Rohit takes about the how he came up with the concept and also what are some of the opportunities in social media that he sees that marketers are not taking advantage of. On Tuesday we have an article on why negative product reviews can actually help you sell more!
David
Filed under Brand Marketing, Case Studies, Interviews, Social Media Marketing, Social Media Optimization : Comments (0) : Jul 13th, 2007
