It was another interesting week in the social media world. We started off the week with an interview with James Connell, Director, E-Commerce, Digital Marketing and New Media, Roots Canada Ltd.. James spoke about some the importance of community involvement as part of your social media tactics:
I believe marketers should look at SMO as a way to participate in communities that could provide insight into resolving issues at hand, identifying trends and market forces. Often if you have an engaged audience they will help resolve an issue you present, take ownership of the end result and partner with you to promote it. Too many times people look at SMO communities as opportunities rather than communities. They go in with their bulldozers and try to achieve the maximum result in a short period of time by buying their way in rather than taking time to woo the mayor and the prom queen to engage the community. Provide value that engages the audience and the reward is incredible.
Next week we interview Sujan Patel from Docshop.com. Find out how Sujan has been able to add over 38,000 backlinks to this site using social media tactics.
We also covered an article in The Times that suggested that social network users use more than one site as well as a social media traffic experiment by Marketing Experiments to see whether Social Media could drove cheaper traffic compared to Google PPC.
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